I love lying to my landlord. “We’re currently looking at a comparable unit in the area at $[a hundred dollars less than our current rent]/month, so if your offer has any flexibility to come down on the rent, that would help us reach a decision about whether or not to renew our lease here” and the comparable unit exists only in my own beautiful mind
Actually, no! And since several people have replied asked for my script for negotiating lower rent, I’m gonna share that below, as well as the philosophy behind it. Full disclosure that I’m not a leasing office person or a realtor or god forbid, a landlord—I’m just someone who has been a renter for 10+ years across different states, and I know for a fact that I have saved myself thousands of dollars by successfully negotiating a lower monthly rent on almost every lease I’ve ever signed. (Also, I’ve only ever rented in the U.S., so this advice may not be as applicable elsewhere.)
Step 0: Know Thy Enemy
The key thing to understand about all residential landlords, whether they’re corporate conglomerates or Just Some Asshole, is that their asset—the property—is a Cinderella carriage that magically turns back into an expensive ass pumpkin of a liability any time it’s sitting empty. The property taxes, insurance, mortgage, HOA fees, and maintenance costs all still come due every month/quarter/year whether they have a tenant to cover it all and then some, or not.
Because of this, at the end of the day, their ultimate goal is to fill every unit at all times with someone who will reliably pay the rent on time and in full. And because everything else is secondary to that goal—and because with the exception of Just Some Asshole landlords, the person responding to your emails and writing up your lease paperwork is several degrees of separation removed from the shareholders who profit off your rent money—they’re almost always willing to negotiate with you. As long as it gets the liability converted into an asset faster or keeps the carriage from turning back into a pumpkin for longer, then in the long run, it’s actually in their best interest to give you a better price.
Step 1: Identify Your Leverage
If you understand how supply and demand works, you can figure out how much leverage you have pretty easily. High supply and low demand = you have more leverage, and vice versa. Do they have an “AVAILABLE NOW - MOVE IN TODAY” sandwich board on the sidewalk or a web banner that says “First month free”? Does their website and/or Apartments.com show a bunch of currently open listings? Do you already live there and know at least two families on your floor have moved out in the last several months with no one new moving in to replace them? These are all indications that they have more than one unit currently sitting empty, meaning higher supply and lower demand. No sandwich board and a website that just says “call for availability”? They might just suck at marketing, but more likely, supply is lower and demand is higher.
You have the least leverage if you’re a prospective tenant looking to move in somewhere that has a waitlist. They have no reason to offer you a discount if six other people are already in line to pay full price for apartments that aren’t even vacant yet (but you can still ask!). You also have no leverage to negotiate if you’ve already signed a lease and you’re in the middle of the lease period; you legally agreed to pay $X/month for Y months, so you’re stuck with that until the lease is up.
At the other end of the spectrum, you have the most leverage if you’re a current tenant who has always paid your rent on time and you’re being offered a renewal on your existing lease with higher rent than you're currently paying, especially if they already have some units that have been empty for a while. If you move out, not only is your unit going to sit vacant for at least part of a month, they’re also probably going to have to put in some work to “turn” the unit (repainting, professional cleaning, etc) to get it in move-in condition for the next tenant.
All of this means that if you move out, even if they can fleece you out of your security deposit and find a new tenant the very next month, it’s still gonna cost them at least a few thousand dollars to turn that pumpkin back into a carriage again. They’re probably willing to come down by $100-$200/month or so on the renewal offer rent if you ask, because they know it’ll actually save them money in the long run. Similar situation if you’re a prospective new tenant—if they can’t get you or anyone else to sign a lease and move in this month, that’s $[whatever the monthly rent is] down the drain, and they’ll never get it back. It’s a perishable item about to spoil.
Step 2: Get Their Opening Offer
This is the first number they’ll quote you for the rent—the sticker price that you’ve always just accepted as set in stone. The truth is, they’ve built some buffer into that number. There’s almost always some room for them to come down, and depending on your leverage, they will if you ask nicely. But for reasons that baffle me, most people don’t!
Step 3: Wait, Research, & Counter
Don’t reply to their initial offer right away—unless there’s a waitlist (in which case, you have little haggling power anyway), wait a few days. It makes them sweat a bit, and it shows you aren’t desperate. The person who is rushing to reply is not the one who has more leverage in the negotiation, and making them wait reminds them of that. In the meantime, use Apartments.com or Zillow to get an idea of what similar units in the same area are currently going for. Then you come up with your counteroffer.
As a general rule, anything more than about 20-25% below their opening offer (or below market rates) will probably just piss them off or make them take you less seriously. But when we’re talking about your monthly rent over the course of a year or two, even a 10% discount adds up to a lot of money!
When I negotiated our original lease for my current place, I also asked for and got a two year lease term instead of the standard one year. But whatever automated calendar event system they use to remind their leasing office staff when it’s time to send out renewal offers didn’t get the memo about that, so they mistakenly sent me a renewal offer the following year, meaning I got to see how much they would have jacked up the rent if they could’ve. For that second year of the lease alone, my negotiating saved us $3,000!
Step 4: BDE (Big Dick Emailing)
Here’s the tricky part. You need to write an email—always negotiate over email if you can, it’s too easy for a salesperson to bowl you over on the phone and anything they say that isn’t in writing means nothing—which simultaneously makes it sound like you would sign a lease with them in a heartbeat and like you are actively flirting with five other apartment complexes right now who all want you so bad it makes them look stupid, because you are just so sexy and fun and your credit score is eight inches flaccid. You need to make them believe you are both highly motivated and ready to sign on the dotted line and willing to just walk away from the table at any second, but if they could just come down a little bit on that number, you’d delete those other hoes’ numbers forever! Here’s the rough script I use every time:
“ Thank you for [your email/the tour/sending over the offer letter/etc]. I have had a chance to review and consider it. I think [name of apartment complex] would be the perfect fit for me, but I am also exploring and touring other options in the area, including a comparable unit nearby at $[a little below your counteroffer number]/month.
If we could come down to $[your counteroffer number]/month on the rent, I would be prepared to sign the lease today. Let me know your thoughts. Thanks! "
Step 6: You Win Either Way
Sometimes they really do just accept your counteroffer without question and send you over a revised lease to sign. (When this happens, I make a note for next time that my counteroffer was probably too high and I should’ve asked for more!) More often, they get approval from The Powers That Be and come back with a number that’s higher than your counteroffer but lower than their initial offer. Assuming I can afford it, I always accept this offer; you’ve achieved your goal of saving yourself money from sticker price, and they’re likely to lose patience if they have to keep going around and around with you. And sometimes (though only very rarely), they may come back and say the price is firm—in which case, guess what? You still didn’t lose anything by asking!
THIS!!! Exactly this. I didn’t mention it above because I just couldn’t fit it neatly anywhere, but once while negotiating a lease renewal, I got as far as receiving their counteroffer, which was basically “price firm :(”, but then life happened, so I forgot to respond and accept. The email sat in my inbox for a week. And then, completely unprompted, they magically replied again saying, “actually, nvm, how’s $[number that is lower than our opening offer] sound?”
To them, it looked like I was staring them down cold as ice like
I was literally just busy with other stuff! and they were sweating!!! BULLETS!!!
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when I was a kid I had an old tv in my room that would always turn to unwatchable static in the middle of shows but one night my sister and I were watching Naruto & every time Kakashi was on-screen the static cleared so we were like “hahaha the tv looooves Kakashi.”
I had a Kakashi bookmark so we held it up against the screen as a joke but the static actually cleared up. Mystified, we tried different bookmarks and objects with the same plastic material but nothing else worked, only the Kakashi bookmark.
We ended up taping it to the corner of the screen and it stayed there for 11 years until we moved out. When I was older people would be like “can you move the bookmark off the screen” bc it did sort of block a bit of the view but I would demonstrate the static issue and everyone was always just like “huh. what the hell?? well…alright.”
I had a similar tv! It was a tv with a built in dvd and vcr because it was in college and I’m apparently old now. But! The dvd player never wanted to play- unless it was Chicago (2002). First, we would put that dvd in, let it start, and then swap it for the movie we really wanted to watch. It got to the point where we would put in the dvd we wanted and sing “he had it coming!!!” At the screen at volume. Fucking worked *every time*
I don’t have time to drop everything atm but. Family friend is looking for a family member possibly kidnapped by ice in Washington state. Does anyone have any resources or connections I could reach out to help her look?
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parents will spend your whole childhood being like “you should act according to your principles! stand up for what you know to be right! be brave and speak out against injustice!” and then when you do they’re like hang on wait a minute how’d you grow up to be so naive and irrational why can’t you just keep your mouth shut and take the path of least resistance like an adult
Anti-suffrage postcard showing a group of suffragettes using umbrellas to beat up a policeman, printed inscription front: ‘Suffragists on the warpath. Jump ‘n him, He is only a mere man.’ (c. 1910).
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“For example, if you’re trying to convince people to boycott a segregated store, your object is to convince them that boycotting the store will have a strategic effect, not that desegregation is morally important. For whatever reason, on a cognitive level human beings have a really hard time with this. Smucker cites an example of a Lefty roleplaying session where people were tasked with selling an action to people who agreed with them on principle but didn’t see the strategic merit of the action. Surprisingly, the sellers couldn’t make the conceptual switch to sell strategic merit: instead, they doubled down on THIS ISSUE IS IMPORTANT — even though it had been stressed to them that the people they were selling to bought into the importance of the issue. People react poorly to “this is important, so do WHATEVER I SAY”; they want to be convinced that what you’re proposing will work.”
“Bob Wing, a grassroots organizer, explains this nicely: “If winning feels impossible, then righteousness can seem like the next best thing.” But righteousness is not conducive to getting normies to join your team if your team cannot demonstrate ability to, at least sometimes, win. Nor does righteousness help you make real inroads with regular people.”
the thing about those tesla stickers is that 90% of the time they're on a car that was made after it was already common knowledge that elon was a fascist lol
like if this was just people driving 2010 tesla roadsters then i guess MAYBE they could pull the "i didn't know" card but it never is. it's always some guy in a 2023 model 3 or something
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