and it’s giving me the impression not everyone knows that is by design- all of those “disrupter” startups operate exactly the same way. So let me lay it out:

First the company starts with an enormous amount of seed money, and they enter an established industry offering the same product but dirt cheap and with the feel of luxury. They operate at a loss for years. They offer their product at such a reduced rate that they literally cannot profit off of it. They rely on their seed money and investment from other wealthy friends to get by. They do this until the other established companies in the industry are on their knees and begging to be bought out. Once all of the competitors have either collapsed or been bought out, the new disrupter company is safe to jack up its prices and reduce services/perks to get to a level that is profitable. It might end up being much more expansive than the industry was to start with, because now that competitors are gone the disrupter business has more room to squeeze customers dry without fear they’ll go to another company instead. The “we’re shaking this industry up to bring high quality products direct to the consumer” pitch has nothing to do with consumers and is entirely about eliminating competitors, particularly long standing well established ones.

This is how uber works, airbnb, all of those. It’s the same game the laundry mat chain in my neighborhood who offers free drying is playing- driving out competition so they have more freedom to price things higher.

It helps me to actually sleep to know that just lying down with my eyes closed is still doing me some good, and helps me to not freak out/beat myself up when I stay up later than intended. Any amount of rest is better than no rest!