Creative Thinking & Problem Solving

Creative Confidence

Creative Problem Solving Framework

Explore the Challenge

Generate Ideas

WALT DISNEY CREATIVE STRATEGY

PACME You've used divergent thinking and generated all your ideas? Now it is time to converge.

Prioritize Arrange Combine Modify Eliminate

Phoneblocks A great idea, but faces a great challenge. Big phone companies might not like the idea because it will lower their phone sale volume.

Etisalat Commercial 2013 Attribute Analysis can help you escape functional fixation.

By listing the attributes of a complex problem, this technique could help you identify factors that contribute to a problem that you would have missed otherwise.

Attributes could be:

Social

Physical

Functional

Operational

Psychological

People Involved

...

The Fun Theory

You thought of it first...Good Job!

Now, write at least one fun idea that would encourage students to throw their waste in the recycling bins instead of the regular bins on AUC campus.

Rules:

Ideas must be different from the ones we mentioned in class.

Ideas cannot be repeated on this list.

You are encouraged to tag-on your classmates' ideas.

Recycling Art

Patchwork Dog by Artist: Robert Bradford

to see more of his work, visit: 

http://www.saatchionline.com/robertbradford

Creative Communication

Creative Communication

The Creative Frame of Mind Ashton Kutcher portraying Steve Jobs in the movie JOBS.

Vision, Passion, Enthusiasm, Instinct, Flexibility of Mind.

Usually utilized in evolutionary creativity, SCAMPER is a family of creative tools, a verbal checklist, that has been developed to enhance flexibility in the creative ideation process.

A checklist of questions about an existing product, service, process, or other item to yield new points of view and thereby lead to innovation.

Substitute

Combine

Adopt

Modify

Put to other use

Eliminate

Where Good Ideas Come From? by Steven Johnson

"Chance favors the connected minds."

SUSPEND JUDGEMENT

When ideas are brought forward, no critical comments are allowed.

ALL ideas are written down.

THINK FREELY

Freewheeling & wild thoughts are fine.

Impossible & unthinkable ideas are fine.

Brilliant solutions could arise from silly, bizarre ideas.

TAG ON

Piggybacking, hitchhiking or ping ponging.

Improve, modify & build on the ideas of others.

QUANTITY IS IMPORTANT

The first 10 or 20 ideas might be preserving paradigm (not fresh or creative)