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In terms of what to do about this:

Begging folks to: 1: Start taking memes seriously, look at where the New Lingo you're getting is coming from online because the answer is almost always either:

Appropriated AAVE, which also serves the far-right agenda in multiple ways. Participating in Digital Blackface and the active destruction of different facets of Black cultural tradition (queer spaces do this SO MUCH. SO MUCH of "gay people talk" is bastardized AAVE and that causes serious harm and erasure of history which is inexplicably linked with histories of resilience and joy and culture making in the face of oppression and enslavement. We owe much of our ability to track what gamergaters are doing At All to the work of Black feminists who paid attention to how the far right started to mimic and impersonate Black women online to seed controversies designed to discredit feminist movements, but I digress (barely))

or

Far right memes designed to push the overton window on acceptable behaviour and things to say more firmly into their wheelhouse. This is something far right governments are both aware of and actively engaging with.

All those Virgin v Chad comics; the incredibly ableist lobotomy reaction images; the resurgence of the R slur; the push of tradwife content and Girl Math and such all either originates back in those cesspits or has been firmly weaponized.

2: Continue to educate yourselves on game development and call for systemic change at shareholder levels. Get loud and write in proper complaints about racist and sexist and ableist design choices. Call for crediting and fair pay for everyone who worked on games, including contracted staff on the other side of the world who provided art assets or quality assurance.

Video games are increasingly recognized world over as one of the most profitable and effective modern shapers of culture. A truly obscene amount of money is constantly changing hands, and where development studios are allowed to form at all impacts what stories are told.

A lot of gamedevs want better than this, but we need audience support and participation. There's huge efforts to unionize the industry - but the same underlying problems are at play in organizing too. Devs, not just white devs in the global north, all over the world need support. Unionization won't fix underlying culture issues, and there's also a lot of people who have no interest in even starting to address those. Please support the Game Devs of Colour expo, look at indie titles, check out independent games journalism efforts who are able to call out the links between the mainstream industry and the numerous active war machines.

Sorry for the huge add-on but as a developer myself I have followed along with this from the start and kept abreast of how the situation has continued to metastasize and develop. It's genuinely so important to talk to kids and young people about this history that's still in motion and provide education on what to look out for, especially if you know any who come from conservative homes. Many of the kids are NOT alright, and they're getting swept up across the world into states of profound alienation and taught to view anyone different than them as less than human.

14 years ago when I had recently moved to Alaska, I went hiking with an Aleut friend, and she pointed to a feather lying on the ground and said "hey that's a bald eagle tail feather, you should grab it!" and I was like "uhh I'm very white and that's very illegal" and she went "they're fuckin everywhere up here man. I have 20." so she grabs it off the ground and hands it to me and says "there, now it's a ceremonial gift from an indigenous person."

and I'm like, okay, cool, I guess this is how we do things in Alaska. nice.

so I keep this bald eagle tail feather around for years. display it in my home among other cherished memorabilia from places I've lived and visited, etc.

on a whim, I have just now looked it up. there is no exemption to that law for a ceremonial gift from an indigenous person. the last 7 years I lived in the US, I was technically a bald eagle poacher.

the law against 'picking feathers up off the ground' means that you can't go shoot an eagle then sell the feathers on etsy by saying you 'just found them'. you can't own them no matter where they came from, which makes sure that they're not going to come from any birds killed and then secretly disposed of.