Assuredly a Goddess

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2026/06/13/minority-shareholder-report/#psychic-damage

It's been 55 years since Milton Friedman – cursed be his name – published his NYT editorial, "The Social Responsibility of Business Is to Increase Its Profits," in which he invented the idea of shareholder supremacy out of whole cloth and declared it to be a universal, freestanding, inarguable truth:

https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-the-social-responsibility-of-business-is-to.html

Friedman's editorial railed against the idea of "corporate social responsibility," arguing that corporate managers should confine the exercise of their consciences to projects involving their own money and resources. At work, managers must harden their bleeding hearts and do nothing except increase the returns to their shareholders.

Friedman wasn't merely arguing that this would give rise to better companies – the crux of his argument was that by adopting this "fiduciary duty" standard, it would be easy to determine whether a company was being well-managed or run into the ground:

https://pluralistic.net/2024/09/18/falsifiability/#figleaves-not-rubrics

Friedman argued that "being a good person" was a squishy, undefinable standard that could never be objectively measured. But "maximizing shareholder value" was a crisp, bright-line test that could be readily evaluated by any reasonable person. "Did this manager make as much money as possible for the company's owners?" feels like the kind of question we can all agree on, while, "Did this manager behave in an ethical way?" is much harder to answer.

But even a few moments' thoughts reveal the flaw in this line of reasoning. We can all agree whether a manager made money for the shareholders – but how can we know whether the manager made as much money as possible?

Think about how much "corporate social responsibility" cashes out to performative and insincere nonsense and/or cynical marketing. Target didn't stock Pride merch because they love their LGBTQ friends. They stocked it because they thought they could sell it (same goes for BP marketing its "green" gasoline). Google supports its coders' environmental/queer/antipoverty efforts because being the "don't be evil" company lets you hire in-demand workers who might otherwise go to work for Meta, and every engineer a Silicon Valley firm hires adds an average of $1m to the company's annual bottom line.

He also argued that government should arrange things such that businesses did social good by pursuing maximum profit.

And I thought, "Well, we disagree on how government should do that, but I guess I agree on the first bit."

President Grover Cleveland made "Labor Day" an official holiday in order to sap momentum from May Day, the day of revolutionary resistance that anarchists established in 1886.

But efforts to reform capitalism have failed. The gulf between the wealthy few and the rest of us is wider than ever today. We need a revolution.

Let's not simply ask for more crumbs from the table—let's fight for the abolition of capitalism and work itself.

http://crimethinc.com/antiwork

But I know how to apply the gel because I saw posts from trans women how to apply it and I feel that even though are reasons for using it are different that we are not so different

incorrect response: write the rest of the story to be as twisty, shocking and counter to expectations as possible, regardless of whether this is a logical or satisfying way for the plot to go

correct response:

(you’re not stupid. I posted this thinking it would amuse a handful of mutuals who all knew the context and that would be about it, so I didn’t think about providing any other explanation. I had no idea it would spread this far.)

I’ll start from the very beginning just to be thorough. so this is Alex Hirsch, creator and head writer of Gravity Falls, a show which had a big focus on mystery, conspiracies, codes and ciphers, etc. the whole plot is kicked off by one of the main characters finding a mysterious old journal in the woods, which detailed all kinds of weird and supernatural things, but then ended abruptly with the author saying they had to hide the journal because they were being watched. the central driving mystery of the show, therefore, was the question of who wrote the journal and what happened to them.

now, the thing about Gravity Falls is that, while it must be said that the writers weren’t always quite as sure of their plans as we tend to like to think they are, it is very much a fair play mystery, with legitimate clues to what was going on. but the writers were caught off guard by how quickly the show attracted a dedicated audience, including a lot of people outside the primary presumed demographic, who started solving the clues faster than expected. so some of the fans were able to correctly guess who the author was before it was revealed in the show, and the theory started spreading. this put the writers in something of a panic, because this was THE mystery that the whole story revolved around, with ¾ of the show building up to the dramatic reveal in the middle of season 2. they wanted it to be a mystery that could be figured out, sure, but they weren’t prepared for people to solve it so far in advance of when it was planned to be revealed, which would have really taken away from the big moment. they weren’t going to change the main story itself, but having been caught unaware by how much attention the fans were paying, they wanted to up the ante and make the mystery more complex to solve going forward–but first they needed to buy some time and throw the fandom off the scent for a little longer.

hence, Alex’s plan as described above. they whipped up a fake shot that appears to give away the identity of the author as being another character in the show, put it on a screen in the studio as if it was a real animation frame, took a picture of it, and ‘leaked’ it online. it was initially decided to be a hoax (albeit, I think, presumed to be a hoax originating from outside the production team), until Alex posted this tweet:

…before quickly deleting it (though not so quickly that it didn’t get seen, of course).

it worked well enough to distract most people for a while, and wasn’t revealed as a hoax until a year later, when an episode aired that definitively proved that the supposed screenshot could never have happened, at which point Alex owned up to the whole thing as seen in the tweet above. by then the episode with the real reveal wasn’t far off, and while people did still work it out ahead of time, it was more of an “OH MY GOD I KNEW IT!” moment than a “booooooring, we’ve known that for ages” moment, which of course was what the writers wanted all along.

personally I find this a fascinating approach to dealing with the problem of spoilers, because it doesn’t affect the story itself at all; if you watch Gravity Falls today–or if you were watching it when it aired without any significant contact with the fandom–you’d never know about it. ultimately, the problem the writers were facing wasn’t that some people might guess the answer to the mystery–they never wanted to make it completely impossible to predict–so much as it was that they hadn’t designed the story to stand up to so many people working on the puzzle together, which resulted in a sort of total output of puzzle-solving ability that far outstripped the capability of any one solo human being. so their solution is something that’s very much targeted toward delaying that group problem-solving, without actually affecting the experience of any individual person watching the show.

plus, it’s very in keeping with the overall tone of the show.

don’t:

change the ending

do:

I explained very clearly to the manager my issue with the meat section not having the price tags listed, and they claimed it was only going to be for the meat, since meat is by weight, and the price of each item is printed on the packs of each item.

Sure. That’s how they get their foot in the door. Fast forward not even two weeks, and here we are:

Bar codes. No prices, no item descriptions. No price stickers on the individual items. Heck, not even the name of the item that is SUPPOSED to be there.

No. The only way to see the price is to scan it on your phone app, which is also recording what you looked at recently, as a way of gauging what you might be looking for in the future.

So here’s what we’re gonna do gang:

Every time you go into a store that has implemented these price-less tags:

Take 1-3 items up to the cash register. Ask the cashier for the price, or hit the price check item on the self checkout, which will likely call over the attendant.

Express that you didn’t actually want it, you just couldn’t see on the shelf how much it was.

POLITELY, AND WITH A THANK YOU FOR THE PRICE CONFIRMATION, Give the items to the cashier or attendant to put back.

When they inevitably try to push the app, politely decline. If pressed for why not, say you don’t want to have to carry your phone in-hand the whole time you are shopping in order to see how much things cost. (Not having cell service or data to use the app is NOT a valid excuse, as stores already often have complimentary WiFi AND more stores will provide WiFi rather than give up on this push for surveillance pricing)

If it’s a shelf-stable item, the cashier will have to set it aside, taking up room in their limited operating space, and eventually pass it off to someone to put in a holding area to put back later. If it’s a fridge/freezer item, it might have to get tossed due to food product sale regulations.

In either case, you are making it a pain in the ass for them to have these digital bar codes. Tie up the checkouts. Give the employees more busywork that the company has to pay them to do. Hurt their bottom line having to toss the pint of ice cream you carried around in your cart for 20 minutes before giving it back to the cashier.