Tumblr Tips for the Twitter Migrant
Hey friends, as a long-time tumblr user who never left, allow me to offer a few tips to make your lives a little bit easier. This is targeted at the twitter community who moved here from the TTRPG community and are looking to run more “formal” blogs.
It’s gonna make your own life ultimately easier. Yes, tumblr’s search functions are questionable, but you can generally rely on being able to find stuff via tag on your blog.
Reblogs do not show up in site-wide searches. So, if you tag a reblog as “pokemon,” it doesn’t show up in the site-wide pokemon tag. Not even if you added something in your reblog. But it will show up on your /tagged/pokemon. This is basically the best way for both you and your followers to be able to find and sort through your own stuff. So if a follower wants to find a specific post of yours, they can go to YourBlog/tagged/my stuff. And followers browsing your blog is pretty normal here—it is a blog, after all. Don’t be weirded out if someone suddenly likes your post from 8 months ago.
And for that matter, most people here also use tags for commentary. It’s generally less obtrusive than adding commentary to a reblog, so you can add some thoughts without necessarily interjecting - the OP doesn’t get any special notification unlike they do with replies or reblogs with text additions. It’s a little spice just for your followers. (Just be aware that they are visible in the notes.)
As a general rule of thumb, you shouldn’t use dashes in your tags (links get confused), but spaces are safe.
2. Reblog (& Reply Culture).
So unlike with twitter, replying to something doesn’t put it on your followers feeds. (In fact, your followers can’t even see your replies unless they actively interact with the post itself.) Your likes aren’t necessarily public. (They are, by default, but only if your followers have certain settings enabled will they be able to see posts you like on their dashboard.) Basically, if you have a post you want someone to see: reblog it.
Replies are mainly for quick comments. It’s a pain to hold a discussion in the replies, so it’s mainly just for a quick “this is a neat take” kind of comment. Responding by reblogging + adding commentary in the post is how discussion actually happens. That’s the equivalent of actually replying on twitter. Tag commentary is for informal thoughts that aren’t necessarily inviting active discussion. It’s the spot for anecdotes or funny commentary that whoever posted it doesn’t necessarily need to have put directly in their activity feed.
Unlike Twitter where nuance goes to die, you may have noticed there’s no such thing as character limits here. Tumblr does automatically cut long posts unless you change your settings, but it’s generally still considered courteous to put a readmore. This little button here (also ctrl + shift + k).
It’ll prevent people browsing your blog from having to scroll through a huge wall of text unless they actively want to. It’s a good way to keep things organized. I’m breaking my own rule here for the sake of accessibility, but in most other cases, if you’re doing a long thread-type post, you should usually cut it to be courteous. Especially if it’s image-heavy.
4. Post Types (Photo vs. Text Post)
Most of us are probably gonna be using image posts and text posts. You can put images in text posts, yes, but generally speaking, you shouldn’t. At least not large images. If you have multiple large images (like covers, for example,) a good rule of thumb is to put them all in one image post. It’s also more eye-catching when the pretty picture is at the top. This isn’t a hard rule by any means, but generally speaking, it should usually be either that or one flashy image at the top and a readmore to spare your browser.
