Crazy Doodlez Doodles Stuff

I used to work at a TV station in Ohio. On weekends, we only had an 11pm news broadcast. Not much happened on weekends, ya know? I worked Monday-Friday 9-5, but someone on the weekend shift quit, so I also had to come in at 9pm on Sat/Sun to work the 11pm news. It was brutal. I worked seven days a week, even if two of them were ~3hrs.

This was a particularly bad winter. One Saturday, we had a level 2 snow emergency: That means you should only travel if you absolutely must. Like, it's not uncommon for cops to pull you over in level 2 emergencies to ask where you're going and why. It is genuinely dangerous to drive in that much snow.

I told my boss as much, how I almost crashed on the way home at 12:30am after a news broadcast. I told him I would need to call off if there were a snow emergency again during a night snow.

He told me, point blank, "If you ever call me about the goddamn snow, I will take it as a call of resignation."

And that was that! The very next Saturday, snow fell again. It was a level 2, but would become level 3 by sunup. Level 3 means driving is literally illegal except for ambulances and snow plows. I stared out the window, watching the snow, and I had to make a choice.

"Will I die for this? Will I kill myself to keep this job?" I made $11/hr.

and when it released for ios? holy fuck were they DROWNING in money. when they took a weekend to put the game on sale for a dollar, down from five, a couple months after release, they made as much in that one weekend as they did since its release. it was among the top paid apps for weeks.

with critics, peggle was among some of the top downloadable, mobile, and general best games of all time at the time of its release in 2007 and onwards, and it only shot up in popularity as they made it more accessible to more people. and this was in a time before candy crush.

the thing about simple addictive puzzle games is that they make you feel competent, confident, smart, and cool for being good at them. not everybody can learn how to aim in a shooter or the best strategy in an rpg. but anybodys grandmother or baby brother can play a simple puzzle game, and the nature of these games and the way they make you feel only makes you want to play more and more.

however very very fucking few people who play simple puzzle games that you can master on the toilet would be going to E3 in the early 2010s. remember in 2012 when every ~hardcore gamer~ would screech about ‘fake gamers’ who only play candy crush? thats what peggle was. it was THE crack mobile game from the pre-candycrush era.

no one who was excited about peggle was going to E3. the hundreds of thousands of people who played peggle were not the type of people who would consider going to (or even giving a shit about) E3.

but it sold like hot cakes, and candy crush was churning out content like a madman, and EA owned popcap now, so because the game sold amazingly, and because they wanted to keep cashing in on it, and because corporate drones who controlled the scripts didnt comprehend that their consumerbase isnt one homogeneous mass, they decided to announce peggle 2 at E3 2013.

but not just “oh by the way peggle 2”, no. peggle sold like skyrim, it sold like black ops, clearly they should be saving the best for last, they should announce it like it was the craziest most incredible announcement of the night!

thus:

What all five of my examples have in common is that they are minor elements in the text; they are not main ideas. In fact, your usual practice of reading which focuses on main ideas would dismiss them all as marginal or trivial. Another thing they have in common is that, although they are minor, they are nonetheless conspicuous, eye-catching: they are either surprising or repeated, set off from the text or too long. Close reading pays attention to elements in the text which, although marginal, are nonetheless emphatic, prominent—elements in the text which ought to be quietly subordinate to the main idea, but which textually call attention to themselves.

Most of you have been educated to ignore such elements. You have been taught to seek out and identify the main ideas, dismissing the trivial as you go. This has had to be trained into you: read to a young child sometime, you will notice she has the annoying habit of interrupting the flow of the story to draw attention to some minor thing. Close reading resembles the interruptions of that child. It is a method of undoing the training that keeps us to the straight and narrow path of main ideas. It is a way of learning not to disregard those features of the text that attract our attention, but are not principal ideas.

Before Pride Month comes to an end, I wanted to memorialize my husband unintentionally calling me a bisexual failure at the start of the month. (We laughed about it later, and I wasn't really offended!)