The Relay Station

Sonic brings instagrammable milkshakes to Coachella. What a brilliant way to connect with young target consumers or people who just love design..... #comms #advertising #coachelle #milkshakesaretight

ThinkingPhones created this history of human communication. More driven by technology than ever before, we have catapulted through time and been altered by the very devices we use to speak, share and create.

The short film is just the starting point of the effort. The Project Sunlight website will be a hub for stories and tips about sustainable development, some of it centered around some of Unilever's products (such as Flora margerine and Lifebuoy soap) as well as its corporate work towards sustainability projects. It provides school meals through the World Food Programme; supports Save the Children to provide clean water; and UNICEF to improve hygiene.

"And the real refugee could just as easily be the clean-cut fellow on the left. You see, refugees are just like you and me. Except for one thing. Everything they once had has been left behind. Home, family, professions, all gone. They have nothing. And nothing is all they'll ever have unless we all extend a helping hand."

(via edelmanwellsaid)

CARE USA, part of the CARE International federation, is to introduce this month a marketing campaign that brings back the CARE package to represent what the organization does. This time, however, the CARE package is being portrayed as less of a symbol of short-term charity and more of a means of long-term empowerment.

The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.

By using memes to advertise, you are potentially violating intellectual property protections.

When searching for the right blogger to sell products or services, agencies are confusing popularity with influence. Agencies are notorious for looking at shallow factors such as Twitter followers, LinkedIn connections, or Klout scores.