#unilever

Ben & Jerry’s has started a public campaign to try to separate from its parent company so it can freely speak about the war in Gaza, racial justice, and other issues. Its parent company, Magnum, has refused to sell the iconic ice cream brand. The war between the ice-cream giants comes as Ben & Jerry’s became part of the Magnum Ice Cream company on Tuesday and Unilever prepares to spin off Magnum into a separate public company, which includes brands such as Ben & Jerry’s, Walls and Cornetto, in mid-November.

If you can’t see the names, they are as follows starting at the top, going clockwise. Note dear lord, my short brand list is not extensive. Just there to correlate familiar names to possibly unfamiliar companies.

MARS/Mars Wrigley

PepsiCo

P&G (Proctor and Gamble - guys who own most of the laundry detergent market)

Colgate-Palmolive (Toothpaste and Dishsoap)

Unilever (Lipton Tea, Dove Soap, AXE, Ben & Jerry’s)

Nestle

General Mills

Associated British Foods (Twining’s Tea and Ovaltine)

Mondelez International (Oreo, Toblerone, Cadbury, and Clif Bar)

Danone (mainly yogurt)

Kraft Heinz - Kraft and Heinz will be splitting in 2026. This is the second time this has happened as Mondelez broke away from Kraft in 2012.

Coca-Cola

And truthfully, it’s scary.

I know the screenshot is kind of blurry but I snapped this from a presentation that Kraft Heinz was doing and talking about brand integrity. This chart of all the big brand owners is recent as of September 16, 2025.

If I am able to get my hands on a better photo, I will replace/repost this slide.

What the presentation boiled down to is that

1. Big Brands are scared of the rise of generic brands taking over they supposedly have the data that generic brands are on the rise.

2. They think they can keep customers buying their product based on quality, but still be able to keep their increased brand prices.

3. I shit you not there was a slide comparing 4 different bottles of water: one from Nestle, one from Great Value, one from Dasani, and one from Aquafina with the average case price on top. Obviously, the Great Value is what people are going to choose in this day and age but this guy’s head was so far up his ass that he was trying to sell us that big brands are good. He even admitted to all of us to assume the water was exactly the same

that's fucking huge :o

"A sale of Unilever’s food unit would also bring to an end Unilever competing with Big Food rivals like Kraft Heinz Co., Nestlé SA and PepsiCo Inc.. It would also transform the multinational into a major household and personal care company on par with L’Oréal SA, Beiersdorf AG and Estée Lauder Cos."

"Last year, Unilever spun off its ice cream business into the Magnum Ice Cream Co., retaining a nearly 20% stake, and it has ear-marked a further €1 billion and €1.5 billion in small food brand disposals."

(^ their ice cream business included Ben & Jerry's btw)

full tweet:

Behind every bar of chocolate, snack, or cosmetic with palm oil, big brands drive demand—often linked to Indonesia's deforestation.

Top 5 major consumer companies sourcing palm oil (frequently cited in supply chain reports):

1. PepsiCo

2. Nestlé

3. Unilever

4. Mondelēz

5. Procter & Gamble (P&G)

Demand truly #SustainablePalmOil & full transparency! 🌴❌ #NoDeforestation