Brutal Simplicity. Advertising. Creativity.

Cocktails are a great addition to any party but sometimes they are a bit difficult to make. Unless you are a cocktail connoisseur, you don’t always know which ingredients (or how much of said ingredient) to use!

The Perfect Drink by Brookstone is an accurate scale synced with an app that allows you to mix the perfect cocktail with brutal simplicity. Every ingredient is marked and measured in real time as you add them! Anyone can make the perfect party mix, so go ahead throw a cocktail party... and don’t forget to invite us!

Beer is a manly product. 

Moustache and beard care is a manly activity. 

With these 2 facts in mind, Carlsberg has created a brutally simple concept with C+B Scandinavia to promote their beer (and raise awareness for Movember*)... 

Beer’d Beauty products have been added to Carlsberg’s manly beauty product line launched earlier this year. You can now buy shaving cream, aftershave cream and a moustache cream made with freeze dried Carlsberg beer! Leave your skin feeling/smelling manly and style your moustache like a gentleman! Of course, all proceeds go to the Movember cause!

* Movember is a cause that runs through the month of November raising awareness and money to fight against male illnesses (such as testicular cancer).

Honey. That delicious golden nectar from nature; made by bees and loved by many! However, harvesting honey has always been a big task. Bees have to be sedated, the hive pulled apart, the honey scraped from the wax and then finally filtered. And be careful not to squash any bees!

Stuart and Cedar Andersen created a product that allows brutal simplicity in a previously very complicated task. The Flow Hive allows you to harvest honey with the turn of a tap! With one move, honey flows straight from the hive and straight into your jar! Deliciously simple!

Check out Flow Hive here

Guys have problems when it comes to choosing their underwear. It’s always a question of what best supports their manhood and “boys”... easier said than done!

Bonds Underwear alongside Clemenger BBDO found a brutally simple way to show you just how comfortable their underwear is: they let a pair of balls tell you themselves! Through two short TV ads (with a third on the way), the balls show you the discomfort they have to put up with everyday and how much they love Bonds comfortable undies!

Every action has a consequence. SPP, alongside M&CSAATCHI Stockholm, has used this brutally simple concept to promote pension management in the form of a short film.

The short interactive film lets you switch between two futures in real time where you can choose which future you watch. This shows you the impact of certain actions on the world’s future and ultimately reminds you of your actions for your future and pension.

Give it a try at this address : earth2045.com

The Effies is an awards show that rewards well crafted and well thought out ideas. To encourage people to submit good ideas for the 2016 show, The Effies came up with a great and brutally simple idea of their own: short films showing people pitching their own bad or unrealistic ideas to friends or family members. Not only effective but terribly entertaining!

Have a look at a few of the films below!

Littering is a topic that has been tackled many times and though there have been improvements, but there is still a long way to go. The environmental charity Hubbub has created the #neatstreets campaign to clean up the streets of London and change old habits. The campaign is based on one brutally simple concept: fun!

From cigarettes, to gum, to garbage, the #neatstreets campaign will reward the public’s clean gestures with fun reactions or games over the course of 6 months! What a simple way to reinforce good, clean behaviour. 

Check out the different activities and attractions for the campaign below!

Maps are a necessity when travelling. Admittedly, when travelling in your own country you most likely have your smartphone with you, right? But if you don’t want to spend a fortune on roaming fees internationally, or if you don’t want the hassle of crinkling paper, then Budapest designer Dénes Sátor has come up with a brutally simple map for you!

The Egg Map is an elastic, rubber stress ball with a map printed on it. When no pressure is added, the map shows an overview of the city. When squeezed, the map allows you to zoom on specific spots! 

A simple idea that allows you to carry the waterproof map in your pocket without the need of chargers or an internet connection! (Also perfect for nervous travelers who need to squeeze a stress ball to get through the voyage!)

New words are needed in a growing society to designate new behaviors, situations and more. Dictionaries are a tedious business but the science of coming up with new words is not reserved only for professors and linguists.

A trend is popping up with the new generations, a brutally simple way of creating new words : take two words and mix them together to get the combined meanings of each! Not only is this simple to do, but it’s also simple to understand (or guess) what the meaning might be!

Have a look at the new words that have been created and that are being used! Do you see any that are missing?

Did you know !? Testicular cancer is 97% treatable when detected early! The problem is that it’s often difficult to get men to listen to messages about testicular cancer detection.

M&C SAATCHI Sydney and Blue Balls Foundation came up with a brutally simple way to get men to check themselves for the cancer : putting a public service announcement about testicular cancer detection and a demonstration in the middle of a porn film! 

The announcement caught men off guard and also caught their attention while their pants were down (literally)! A brutally simple way of spreading the message on a sensitive subject and demonstrating a simple gesture that could save men’s lives!

There is always that one song that gets stuck in your head forever and that you never know how to get rid of. Do you sing another song? That only gets another song stuck in your head!

We have found the brutally simple solution to all of your sing-song problems in articles all over the web! Are you ready for this? Grab a piece of gum...and chew it! As simple as that.

Now to test the theory. Below, we have put a few songs proven to get stuck in your head. Grab a piece of your favorite gum and start chewing! 

We can see inequality everywhere but especially in big cities; luxury brands and the homeless on the same street. Most people turn away from this disparity, but Aurore (an association that helps people in difficulty get back on their feet) wants to bring it to our attention. 

The brutally simple idea is to take portraits of three homeless people and overlay clever twists of the names of three of the world’s most well-known, luxury brands. The juxtaposition is brutal, difficult to ignore and simply reminds us to help those who have nothing. 

It’s always tricky advertising HD picture on TV; the adverts will most likely be watched on non-HD TV screens and lose their effectiveness!

True to it’s brand signature “Beautifully Simple”, VIZIO has created brutally simple adverts for their new Ultra HD picture! Their three television commercials break away from the norm using only words on a clear, white background with sound effects and narration to get the audience to imagine how sharp the picture is for themselves and all the details they are missing out on by not watching in Ultra HD.

A great, simple way of capturing the audience and advertising Ultra HD on screens that are not compatible with Ultra HD! 

You remember that moment right? The moment someone showed you what reading a book really meant as a kid. 

In February, the Yokohama City board of Education in Japan with the Miharumiyukijiro agency created a print campaign to show people how important books are to the development of children in a bid to recruit librarians for elementary schools. They came up with the brutally simple idea of piling books in the shape of children in school settings. The campagne shows us literally that books build children and implies that children need librarians to introduce them to the joy of reading.

Privacy is a constant issue on the web. Bots, spiders and other surveillance machines prowl the internet, reading and storing our words and data. 

Amnesty international says that this is a violation of the Universal Declaration of Human Rights and has developed a brutally simple way of fighting this violation of privacy. The tool used in this fight is a mutant font that is unreadable to machines! People who want to post online, and not be spied on by machines, can enter the text into the tool at MutantFont.com and embed the code into the HTML section of their blog.  

Stop surveillance bots reading your online material now! Well... except your emails, bank cards, search engine searches... Hey, it’s a start! 

What’s more common than going to a grocery store and buying a packet of chips? It’s a common part of our everyday lives, right?

With their new #SnackHolidays campagne, Transavia wants to show you just how easy plane tickets are to buy! Their brutally simple idea is to turn cheap plane tickets into snack food packaging that you can pick up at your local store or vending machine! What a great way to bring plane ticket buying into our daily lives and show us the reasonable prices! I think, we might go out and pick up a few holiday snacks ourselves!

If you are tired of caffeine filled energy drinks and if you never think about Fukushima or it’s consequences, then we have the brutally simple product for you!

Fukushima Water is the fake energy drink packed full of radioactive isotopes that is getting people talking! This fictitious product, in the stylish packaging, grabs your attention and brings it to Fukushima’s radiation leaking into Earth’s oceans. The nuclear crisis of 2011 may be over, but the radiation is still here.

How long before the world’s oceans are completely contaminated? Would you like a dose of radioactive Caesium-137 in your water? I think not!