Now this is an effective boycott. It is targeting (ha) a specific company with a clearly stated goal. The amount of time is long enough to be noticed, and could be extended if needed. Anything that can be purchased at Target can also be obtained elsewhere, so it is actually possible to boycott this specific company for a very long time. Target is caving to fascism and rolling back their diversity and inclusion policies. The goal is for them to reverse that decision. This is an achievable goal.
Boycotting everything all at once, for one day or for as long as you can, because everything is terrible and we’re mad about it…does nothing. It’s vague, disorganized, and frankly impossible. We have to buy things sometimes. You can’t just target the economy as a whole. You have to be specific.
If you want to start a boycott, use this one as an example. Choose one target. Provide one (simple, clear, easy to explain) reason why that company deserves to be boycotted. Explain what you want them to do differently. Make sure that it is something that can actually be done. Then tell people about it.
