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Park signage evolution.

Following its accidental discovery, the Mystery Flesh Pit and the unique phenomena surrounding it were targets of a headfirst and furiously paced campaign of commercial exploitation. Once architects, engineers, geobiologists and clerical members of the development team had done their work to make the park safe and viable, marketing teams faced the daunting task of selling the public on the intriguing and miraculous phenomena of the Mystery Flesh Pit while downplaying the visceral cosmic horror of the pit itself.

Families were a particularly difficult sell, as children often displayed an overwhelming fear and aversion to descending into the throat of the pit. One strategy early in the park’s history was the creation of friendly cartoon mascot Caver Coop. A brief animated film starring Caver Coop was shown at the park’s visitor center, where the character would attempt to assuage worries about being “eaten alive” or “swallowed”, reassuring children (and often parents) that the pit was perfectly safe and reinforced.

When the attraction was absorbed into the National Park System in the early 1980s, signage and other graphic materials were updated to the NPS Graphic Identity. The architecture of the park’s surface facilities was also expanded and renovated during this time to better fit with the “Natural Resort” image of the Mystery Flesh Pit brand, drawing inspiration from the local Santa Fe style integrated with unique bone formations discovered within the pit itself.