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It’s Tumblr’s 2024 Year in Review!

Hello, Tumblr. Welcome to your Year in Review. Grab a slice of hear-me-out cake and some tea or other beverage of choice, and settle in for another year’s worth of sweet, sweet data—brought to you by the folks behind your weekly Fandometrics lists.

How does it work, you ask? Well, each year, we collect and categorize data from every post you made, each search, all the tags you used, and each and every like and reblog—to see what you yelled about the most. Lists are grouped by topic using 365 days of data between October 21, 2023, and October 20, 2024. Rankings are based on volume of appearance—not sentiment, importantly—so you might see list entries you Do Not Like that Tumblr as a whole has been vocal about Not Liking this year. We don’t tend to include on-platform events, so while you all booped and BOOped each other to distraction, that won’t show up here. Those joys are simply unquantifiable.

But what can you expect to find? It’s been quite a year. Alongside supporting each other through and discussing world turbulences, you rallied around the things that bring you joy. You polled the heck out of pretty much everything and anything you could think of and created more fanart and fan fic than we could wave a moderately shaped wizard hat at. It's also been another huge year for fictional characters—arguably the best characters out there—so this Year in Review, you’ll find new and returned rankings of fictional characters from movies, video games, TV shows, and anime & manga. And finally, we've made the lists longer, which means you'll have more chance of seeing some of your more niche fandoms reflected in them this year.

That's all for now! And so, without further ado and absolutely no gilding of lilies, thank you for another Big Year on Tumblr, Tumblr. Please enjoy your Year in Review.

DOMESTIC STOLITZ

DOMESTIC STOLITZ