I don't like sand

male audiences will happily watch a dozen superhero shows, but then something like Agent Carter or Supergirl turn up and they’re panned from the first trailer and have to struggle for ratings. male audiences will watch countless installments of a franchise as long as it’s about men doing man things but the second a character like Rey or Furiosa or god forbid four entire female Ghostbusters steps up and takes a position of prominence it’s “pandering sjw bullshit”.

this isn’t like… an opinion I’m pulling out of my ass here? this starts where earlier than tv shows and hollywood blockbusters, when all the kids in a class are reading Harry Potter or Percy Jackson or Eragon o Lord of the Rings or Maze Runner or whatever the hip book is right now. the books like that, the ones that become popular reading, are overwhelmingly about male leads, because male is still considered the default. 

there’s a split in YA literature, between books that are “for everyone” and “for girls”, and that’s honestly the entire issue in a tiny little box right there. stories about men are supposed to be accessible for everyone, but stories about girls are seen as 1.) inherently for women and 2.) something that only women will care about.

men grow up in a society that doesn’t make them go out of their way to get into the heads of women and empathize with then. historically it’s been very easy for men to not engage with female-led media if they don’t want to, whereas (like someone else commented on this post) girls and women have had very little choice in the past because everything was about men. we didn’t even question it.

and now the women are arriving in mainstream media in ways that say they’re important and they matter and

small (or sometimes not so small) but loud-enough-to-be-acknowledged groups of men lose. their. shit.

because they think there’s something inherently Not For Them about a woman’s story, and they never learned how to deal with it.

Cooking Jam  -  Teija Lehto, 2016

Finnish,b.1965-