gil santos ✷ art director

LX TATTOOS

Lisbon is a city that leaves a mark on people. Whether a proud local, or fascinated visitor, everyone stays dazzled by Lisbon’s cobblestone.

Inspired on patterns and drawings found on Lisbon's iconic cobblestone sidewalks, we gathered six renowned tattoo artists to create a stunning range of tattoos. Six months of research and inventory work led to a project that showcase designs that can now live on people's skin.

Designs of the iconic cobblestone inspiring real tattoos.

From the sidewalks to people. We’ve created LX Tattoos - Lisbon on your skin.

Leo Burnett LX

Génesis

“Influencers”

When we need to get a new car insurance, we research, we ask around, and there is always someone to influence our choice. Are they the ones we should listen? Or should we think for ourselves? Our new campaign for Génesis by Liberty plays with the suggestions of our lovely “influencers”, trying to help our consumers to make a smarter decision.

Leo Burnett Lisboa

Art Director: Gil Santos Copywriters: Freddie Brando, Inês Reis Creative Director: Lucas Yu Executive Creative Director: Steve Colmar IMG: Playground | Martim Condeixa

The first time I was made aware european propaganda in the streets of Lisbon was in the of 2022. I took notice of the outdoor posters spread around the city and couldn’t help but feel like this was some kind of a bad omen. As euro child and euro dreamer I still see Europe’s hypocrisy when playing the moral compass of the world. 🌍

This poster was inspired by the use of kamikaze drones, @miamatangi “Mata Life” and my love hate for this utopian union. 🇪🇺

All the rights belong to M.I.A..

MUSIC M.I.A.

ART DIRECTION Gil Santos

Domino’s Portugal is expanding at full speed. New stores across the country are opened every month.

To promote the growth of the company and it’s new country-wide delivery, we saw Halloween season as an opportunity.

If by day Portugal is famous for being beautiful and charming, by night things can get really spooky. With Halloween being the only night of the year where fear is actually fun, we hijacked some of the country’s most iconic scary spots.

Customers brave enough to order from any spooky street were rewarded with an extra pizza.

Leo Burnett Lisbon

ART DIRECTION Gil Santos, Kissyla Clarkson

COPYWRITERS Hernâni Correia, Maria Branco, Inês Reis

CREATIVE DIRECTION Lucas Yu, Steve Colmar

PRESIDENTIAL ELECTIONS VOTING CAMPAIGN 2021 - Non-profit digital campaign to raise awareness for voting. This project started with an invitation by Solve Agency in light of the portuguese presidential elections in the beginning of 2021. This project’s message was “we stand together, we vote”. The word “Vota” (vote) is a call to action and the main focus of these series of animated posters. It’s composed of 3 kinetic group posters and 13 kinetic individual posters. Each group poster includes a group picture that reveals a series of portraits behind it and each individual poster is made of a close-up portrait of the model and a full body picture. The design is minimalistic and is loosely inspired by refugee boats. The wave lines in constant motion are an interpretation of the ocean and the group animations emulate the idea of stocking or pilling people in one space. Hence the group photo revealing a series of individual portraits. The group is the individual and the individual is the group. This imagery was our main inspiration since voting is essential for this universal cause. These project is apolitical, we do not support or condemn any political movement or ideology even though our goal is raise the number of people going to voting poles and it’s subject of inspiration is a refugee boat. We invited a variety of portuguese celebrities from various backgrounds: musicians, actors, models and performers to relate with, represent and reach as many people as possible. Each model was given 3 group videos of the animated posters as well as their individual poster to post on their social media. They were also given a still version of the same materials. This project had a press release and was published in various websites and magazines and other media.

The Associação Mais Proximidade (AMP) wants to show that 0,5% of people’s tax return does not go unnoticed to those who need it.

A campaign that aims to subvert people’s perceptions by literally removing 0,5% from all their pieces–in print formats we remove this value from the color of the printing. A simple, funny, and ironic way that makes them look and think twice about this issue that goes unnoticed.

This action begins with a series of posters signed by the agency Leo Burnett Lisbon, with photography by Daryan Dornelles.This campaign signals Associação Mais Proximidade main purpose, fight loneliness and isolation of hundreds of elderly people so that they can have a more lived life, which is only possible with the help of everyone and 0,5% of their tax return.

Leo Burnett Lisboa, 2022.

ART DIRECTION Gil Santos COPYWRITERS Freddie Brando, Maria Branco, Inês Reis

CREATIVE DIRECTION Lucas Yu, Steve Colmar

PHOTOGRAPHY Daryan Dornelles

Poster design created for a short film called 15′ by Francisco Neves, 2022.

SYNOPSIS The 15' tells us the story of a specific event, in the day of a Portuguese rapper, known as Minguito. While at a clothing store with two friends, Minguito is approached by an alleged fan, who makes fun of him due to a rivalry with another rapper, known as Sippinpurpp. Minguito shoots the boy in the leg and barricades himself in the store with three hostages. Minguito threatens to kill each of the three hostages, who are with him inside the store, every five minutes that pass without his demands being fulfilled.

DIRECTOR Francisco Neves

CAST Minguito Sippinpurpp Valdir Playboi Zuka Martim Martins Patrícia Gonçalves Miguel Ribeiro

SCRIPT Francisco Neves

PHOTOGRAPHY Bernardo Lima Infante

ART DIRECTION Maura Carneiro

SOUND DESIGN Bruno Garcez Garcez; Alexandre Franco; António Miguel Santos

MONTAGE Francisco Neves

PURE PIRANA X IMINENTE X PEDRO PODRE

In a festival where art is recognizably on stage, Pure Piraña made a point of giving a mural to a Portuguese artist. As a brand that has a disruptive way of communicating and wants to open minds, made sure that its presence was made in a way to contribute to a more creative vision. From the artist, to those who see its art.

Leo Burnett Lisbon

ART DIRECTION

Gil Santos

COPY

Inês Reis

IMG

Client: Boehringer Ingelheim

“The Quest for Compliance” 


Because Compliance is a big part of the daily routines in a Pharma company, Boehringer Ingelheim challenged us to come up with a fun and engaging solution to teach its employees how to approach/behave in all scenarios. 

How did we achieve this? By creating a fictional world inspired in medieval storytelling, which revolves around the subject of Compliance and brings a new twist to it. In this game, the employees are encouraged to compete and cooperate with each other while making their way to the Compliance Mountain and defeating the evil monsters that they come across, with the sole purpose of having fun learning more about the Compliance rules of their company. 

Our first approach was to create a board game with pop-up illustrations. Since the theme was a medieval heroic quest the game box resembles a medieval book. All the illustrations are original. We then developed a digital game to put Boehringer Ingelheim employees’ knowledge about Compliance to the test, in a fun and excitingly new way.

Concept: Gil Santos, Sebastião Pinto, Inês Santos

Design: Gil Santos, Inês Santos

Copywriter: Sebastião Pinto

Client: Meta - The Creative Agency

“We don’t miss you. We have saudade.” 

Saudade is premium box meant to be sent to former international clients. The box contains national products such as olive oil, port wine and ginja de Óbidos, a brochure and a signed letter from Meta’s CEO. This box serves as a reminder that we miss working with them, hence the concept “Saudade”.

Our purpose was to cease this as an opportunity to showcase a sense of our skills, visual identity and aesthetic expression.

Design: Gil Santos 

Copywriter: Sebastião Pinto

Client: Meta - The Creative Agency

“Meta - Change” 

Animation created to promote the agency’s change of facilities. It’s composed by three targets: clients first; suppliers second; and third public/social media. There are two versions of the animation. 

For each client we simulated a personal text conversation where the new facilities are announced which ends with the key animation. For the general public we used the building animation. The idea was to show through motion that the change of address was something positive. 

Design: Gil Santos 

Animated poster inspired by Gore Vidal's book "Myra Breckinridge", 1968. The audio includes a reading of the first chapter of the book by Michelle Hendley and the instrumental of "White Rabbit" by Jefferson Airplane.

TRUCKER_SHAKESPEARE from Gil Santos on Vimeo.