PRESIDENTIAL ELECTIONS VOTING CAMPAIGN 2021 - Non-profit digital campaign to raise awareness for voting. This project started with an invitation by Solve Agency in light of the portuguese presidential elections in the beginning of 2021. This project’s message was “we stand together, we vote”. The word “Vota” (vote) is a call to action and the main focus of these series of animated posters. It’s composed of 3 kinetic group posters and 13 kinetic individual posters. Each group poster includes a group picture that reveals a series of portraits behind it and each individual poster is made of a close-up portrait of the model and a full body picture. The design is minimalistic and is loosely inspired by refugee boats. The wave lines in constant motion are an interpretation of the ocean and the group animations emulate the idea of stocking or pilling people in one space. Hence the group photo revealing a series of individual portraits. The group is the individual and the individual is the group. This imagery was our main inspiration since voting is essential for this universal cause. These project is apolitical, we do not support or condemn any political movement or ideology even though our goal is raise the number of people going to voting poles and it’s subject of inspiration is a refugee boat. We invited a variety of portuguese celebrities from various backgrounds: musicians, actors, models and performers to relate with, represent and reach as many people as possible. Each model was given 3 group videos of the animated posters as well as their individual poster to post on their social media. They were also given a still version of the same materials. This project had a press release and was published in various websites and magazines and other media.
Photography: Sérgio Santos @sergiosantos.studio Styling and Creative Direction: Ruben Osório @ruben_o_stylist Graphic Design and Creative Direction: Gil Santos @9ilsantos Hair and Make-up: Sara Fonseca @sarafonseca_makeup e Tina Hoffmann @tinahoffmann.artist Production: Solve Agency @solveagency Fashion: Alexandra Moura @alexandra.moura Music: Conan Osiris @conanosiris Agradecimentos: Nicesound @nicesound_av; Zof @wearezof
