#thisisaposterarchive

PRESIDENTIAL ELECTIONS VOTING CAMPAIGN 2021 - Non-profit digital campaign to raise awareness for voting. This project started with an invitation by Solve Agency in light of the portuguese presidential elections in the beginning of 2021. This project’s message was “we stand together, we vote”. The word “Vota” (vote) is a call to action and the main focus of these series of animated posters. It’s composed of 3 kinetic group posters and 13 kinetic individual posters. Each group poster includes a group picture that reveals a series of portraits behind it and each individual poster is made of a close-up portrait of the model and a full body picture. The design is minimalistic and is loosely inspired by refugee boats. The wave lines in constant motion are an interpretation of the ocean and the group animations emulate the idea of stocking or pilling people in one space. Hence the group photo revealing a series of individual portraits. The group is the individual and the individual is the group. This imagery was our main inspiration since voting is essential for this universal cause. These project is apolitical, we do not support or condemn any political movement or ideology even though our goal is raise the number of people going to voting poles and it’s subject of inspiration is a refugee boat. We invited a variety of portuguese celebrities from various backgrounds: musicians, actors, models and performers to relate with, represent and reach as many people as possible. Each model was given 3 group videos of the animated posters as well as their individual poster to post on their social media. They were also given a still version of the same materials. This project had a press release and was published in various websites and magazines and other media.

TRUCKER_SHAKESPEARE from Gil Santos on Vimeo.

The Associação Mais Proximidade (AMP) wants to show that 0,5% of people’s tax return does not go unnoticed to those who need it.

A campaign that aims to subvert people’s perceptions by literally removing 0,5% from all their pieces–in print formats we remove this value from the color of the printing. A simple, funny, and ironic way that makes them look and think twice about this issue that goes unnoticed.

This action begins with a series of posters signed by the agency Leo Burnett Lisbon, with photography by Daryan Dornelles.This campaign signals Associação Mais Proximidade main purpose, fight loneliness and isolation of hundreds of elderly people so that they can have a more lived life, which is only possible with the help of everyone and 0,5% of their tax return.

Leo Burnett Lisboa, 2022.

ART DIRECTION Gil Santos COPYWRITERS Freddie Brando, Maria Branco, Inês Reis

CREATIVE DIRECTION Lucas Yu, Steve Colmar

PHOTOGRAPHY Daryan Dornelles