#consumer behavior

JFC.

Something I think that gets overlooked from the entertainment industry side of things (the companies) as well as the end consumer side:

There are people between - the ones making all this, working/suffering while balancing everything else, many times underpaid overworked, and more, trying to create all of this.

Link to Original Video: The Fashion Goths Are Taking It Too Far - YouTube Link to Channel: 90s Goth | What it was like (youtube.com)

Yesterday night I watched this video by goth creator Angela Benedict. It was very well put together and spoke openly about some issues I've come across in the subculture for a long time.

For reference, I joined the goth scene during 2020. I had listened to post-punk music before then and really enjoyed it, I just didn't know there was a name or community for the genre I loved so much. As a baby bat during the pandemic, I felt pressured to buy expensive clothes. I wanted to look like the content creators I admired. I didn't want to be seen as "not goth enough" for not being able to afford the high prices set by online retailers. It was later that I learned that many alternative influencers wore garments donated by sponsors. They didn't have to pay large sums of money for what they wore. Rather, they were being paid to advertise the brands. I'm not against sponsorships in any form, and I'm glad these creators are making a living inside the scene, doing what they love. Others online were either old enough to purchase these fancy clothes, and there were some that upcycled thrifted fabrics to create custom, detailed pieces all their own. When I was 14, I didn't have the skill or knowledge to DIY. I've rambled on for a long while, but Angela has re-sparked my interest in upcycling, embroidery, and DIY. I'll definitely be posting my ideas, inspiration, and crafts on here soon! I'm still a beginner when it comes to making your own clothes and accessories though. My stitches are totally uneven still

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Photo by Ksenia Chernaya on Pexels.com In today’s retail world, the only constant is change, and the pace is accelerating. While retailers race to implement new technology, protect themselves against current technology, optimise supply chains and meet ever-shifting consumer demands, there is a critical asset that often gets overlooked in all the chaos. The people who make it all happen, the ones…