XEN Systems

HubSpot has a nice contact field that keeps track of the most recent conversion event for a contact called Recent Conversion Contact Field. 

This can be especially helpful if you numerous lead magnets on your site and are interested in seeing what a lead has engaged with most recently. 

In our previous post, we looked at ways to drive free traffic to your accounting practice website. This post will focus on paid channels.

Why Use Paid Channels?

It provides you immediate and consistent traffic.

It gives you the ability to easily test which of your campaign is effective.

You have the ability to show your ads to audience who have shown interest to your service.

Paid channels complement your marketing efforts. A well-designed website with good content is not enough, you need to have visitors to get more customers.

Having good customer service is a great way to distinguish yourself from competitors. Here we share some insight to help your business provide good customer service and what you can do to make sure it happens:

Getting traffic from Google can be a complex process, but don’t let that stop you from at least getting the basics in place. 

Google My Business (GMB) is a free tool that assists businesses in managing and improving online presence. By utilising this tool, you can provide your customers with basic information about your business – directions, opening hours, contact details, photos and website.

This in-depth introduction to email marketing will guide you through the many challenges and solutions of email strategy and explain how to execute and measure successful email marketing.

This ebook outlines:

5 email marketing challenges and solutions.

6 types of marketing emails.

9 email marketing metrics.

There are 2.7 million published blog posts everyday. So how can you make your blog stand out from the others? The key is to be unique!

Six of the latest blogging tools marketers should have in their tool kit. How many of these are you using?

According to HubSpot research, B2B Businesses are now shifting their budgets toward inbound marketing. If you're a B2B business, you can leverage it through these 5 ways.

Is your intranet ready for 2016? Check out some of these surprising trends to see if your business intranet is really doing the most it can for your business.

It’s time to take a breather and look forward to some of the trends that are happening in marketing, and specifically how you can take advantage of them in 2016.

Here the 6 key areas for marketers in 2016.

Listen to HubShots Episode 39 Podcast. In this episode, Craig Bailey and Ian Jacob talked about Email Reporting Tip, Voice Search Trends.

Follow these 5 steps to allow you to create content that not only populates your website, but actively impacts your lead generation efforts.