Pemberley Digital debuts the first episode of Emma Approved
We all know about the success of the Emmy Award winning production- The Lizzie Bennet Diaries, a modern vlog style adaptation of the Jane Austen classic Pride and Prejudice. Headed up by Hank Green and Bernie Su, the adaptation saw a timeless story brought into the 21st century, introducing a brand new audience to the relationship of Elizabeth Bennet and Fitzwilliam Darcy.
Now the production company behind that innovative and modern adaptation has debuted it's brand new take on the Austen novel Emma entitled Emma Approved. Now, Emma has just as many previous adaptations as Pride and Prejudice, the most famous being the 1995 high school film Clueless starring Alicia Silverstone and Paul Rudd as the counterparts of Emma and George Knightley and the 1996 British film which saw Gwenyth Paltrow brave her english accent. However, this thoroughly revamped version of the classic story stands out, much like LBD, the production is a vlog style video diary with Emma documenting 'her greatness' for a future documentary maker.
The episode which has already garnered just over 77, 000 views in 2 days, introduces us to Emma Woodhouse a lifestyle consultant who is high in self confidence and heavily invested in the lives of those she helps. Unlike previous incarnations of Emma, this time she is brunette, but every other aspect of the character is the same- self assurance, independence, vim and vigor abounding in her manner. Furthermore, she winks- quite a lot in fact, something which will surely annoy viewers is he does it 3 times an episode like this one?
We also meet Alex Knightley, her business partner and clearly long time friend. The name change of this character is curious, maybe they felt that George was too dated a name? Either way, the easy banter and chemistry between Emma and Alex was delightful to watch, regardless that those who are know about the story of Emma and Knightley know exactly what will happen, the partnership and relationship will still be exciting to watch.
Briefly, we are also introduced to Ryan Weston and Annie Taylor, the reincarnations of Mr Weston and Ms Taylor, a neighbour and governess in the classic story respectively. Now they are a cupcake king and confectionary queen and their previously concrete engagement is revealed to be on the rocks just at the end of the first episode.
We like the continued multiplatform style of the show, with calls and pictures being superimposed into the episodes and a dainty, characterful theme tune being used in the opening credits. In addition, we love that you can follow Emma through her blog, which includes links to the outfits worn in the opening episodes, blog posts about Sanditon, tips for a better love life and how to go further in your job.
Basically, seeing as Emma is my (intern Sophie) favourite Austen story I'm more than excited to watch this modern adaptation unfold and I'll definitely be following Emma and Alex on tiwtter and checking in with the blog every now and then to try and gain the best interactive experience possible.
The link for the first episode is here-
http://www.youtube.com/watch?v=aeeXkf8LZ_8
And the link for the blog is here-
http://www.emmaapproved.com/
Were seriously recommending this series, Emma Approved is definitely Webisodes Network Approved!
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