So, you said you've been living off of commissions for two or three years. Can I ask how you got started with it and how you build your online presence? I've started freelance costuming but I have no idea how to start gathering interest for my commissions. (I also think you're really cool and one day, would die to get to talk to you outside of anon since I think you're really neat and interesting)
I’d say two of the most important things are A) Advertising and B) Knowing your market. Obviously art skill/what you’re creating goes into it too, but believe it or not that isn’t as important as proper advertising and marketing. Ever seen people that aren’t all that great at art but have a huge following? I think we all have. It’s not that those people don’t deserve what they got, it’s that they are doing something you aren’t.
I’m going to just cover the face value of earning attention, rather than the process of commissioning and such itself.Post frequency - pretty much everyone I see who gains a massive following posts non freaking stop. Usually these people have something people want, be it good art, good ideas, or good personality. Even I need to get better about post frequency. And obviously, this changes person to person. For instance, people who makes costumes or cosplay or fursuits for a living might not be able to post finished products often. Because of how long it takes to complete the projects. In this case, I’d say posting frequent WIP’s and updates suffices well. Also, offer tutorials, if you’re in the middle of making something, go ahead and film it or take pictures and put it up later that night as a step by step guide. This gives your followers content, makes people want to come back to you for something, all without even finishing the project you’re working on! Knowing your market - When is tumblr/furaffinity/deviantart/twitter most active? There are lots of website that can track traffic and let you know when these times are. My tip, is don’t post in the smack dab middle of these times. Post just before, or just after. You want to catch people just when they get home from work, or just when they’re getting offline. You’ll still reach a huge market, but your work won’t get BURIED under everyone else’s posting! The longer you can stay on the front page, or high up in the search results, the better. Since people who track these things know when to post, you want to stay ahead of the game.
Knowing your market pt 2 - What’s popular right now? Hop on it. Stay on top of bandwagons. I remember when YCH’s blew up on FA. They’ve simmered down since then, but in the beginning they were hot shit and I pulled tons of money doing them. Fandoms help with this too, especially on tumblr. If you’re a fandom type person, stay in the know about your fandom and draw fanart for it if you wish to. This will get you a good following and attention because fanart gets reblogged to hell and back.Advertising (if applicable) - No seriously it works! I almost always kept an ad running on FurAffinity in the very beginning, if the site you post on offers paid advertising, do it. Even if it seems expensive. My month-long ads on FA would usually net me around 10,000 page views and, between 100-300 followers. That is amazing exposure for a website of its size. Advertising isn’t “cheating” or “selling out”, it’s a form of investment that pays off in the future.
Last but not least, offer a good product. All this work will be for nothing if you don’t have a good product to offer. Practice, study, and practice more. This goes for everything. Art, costumes, writing. In the end, you can pay for advertising and get those 10,000 hits, but if those 10,000 people aren’t interested when they browse for a few minutes, you aren’t going to earn them as a follower. If you’re doing costuming, make sure you have a good camera and set up and take appealing photos of your product. Don’t use bad lighting, ugly fonts on your advertisement/content, etc. Remember, all money you spend on your craft is an investment. Utilize it. Get the best tech, learn as much as you can.
I’m probably forgetting some stuff but this is it for now. Everyone feel free to add onto this too!