The Veghead Zone

Do you actually behave as if you believe that plants are capable of subjective experiences, despite having no nervous system and no brain? This is a serious question. Do you walk on grass aware of the fact that you’re potentially causing pain? Do you think about this when you’re eating spinach? Do you try your best to reduce the amount of “plant suffering” you are supporting through your purchases?

If the answer to all of these questions is no, then you probably don’t actually believe that plants feel pain. Or you do, but that belief is essentially meaningless since it makes no difference at all to your behaviour. If you’re thinking and talking about this exclusively in the context of debates with vegans then you are acting in bad faith.

Our new mini language guide distils seven language tips everyone in the movement can start using today: 1️⃣ Lead with positive frames - “Animals are someone, not something” 2️⃣ Use inclusive language - “Our animal cousins” builds a bigger us 3️⃣ Avoid industry euphemisms - Say “killing”, not “culling” 4️⃣ Speak animal-first language - “Horses forced to race”, not “race horses” 5️⃣ Choose active verbs - “Testing on animals” exposes the action 6️⃣ Lean on shared values - Freedom, kindness, fairness, dignity 7️⃣ Connect with identity - “People who care about animals,” not labels that divide ✅ Monday move: Let's print this list and find a place where we'll see it often. Together, every sentence can lead us closer to liberation.