Why Hollywood is Still Making Transformers Movies
"This ranks as one of the lowest Fourth of Julys ever," said Paul Dergarabedian, senior media analyst for box-office tracker Rentrak. "We always think of Fourth of July as being a big weekend. This year, we just have to lick our wounds and look forward to 'Planet of the Apes' and some other films to get us back on track."Â There seems to be some anxiety surrounding this summer's weak box office, but I'm thinking that Dergarabedian is right and it could recover quickly with international movie successes making up for some losses.Â
Last week Dawn of the Planet of the Apes and Transformers: Age of Extinction were released internationally, which could make a huge difference in Hollywood. Movies made in the U.S. have the greatest success in China, Germany, Japan, Russia, South Korea, and the United Kingdom and Ireland. The majority of movies made in the U.S. make on average 60-70% of their total worldwide gross internationally.
Analysts are catching on, and as a result, movies that are expected to win big are released internationally before they are released in the U.S.. Iron Man 3, Oblivion, Marvel's The Avengers, and others were released overseas one to two weeks before their U.S. release date. The international movie industry is no longer on the backburner for Hollywood, but at the forefront. This means that even if summer blockbusters flop in the U.S., there's still a chance for them to make some serious cash overseas. Movies that receive great reviews from critics typically do just as well as movies that receive scathing reviews. This infographic explores how the international movie industry has grown, and which genres do best overseas.Â
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