Twitticus Marketing/BookPromotions

Spotlight on Image Ads: What You Actually Need to Consider

My first thought when I started using AdWords was that I definitely wanted to get on the Display Network. Like many authors I had teaser stock photos and had discovered PicMonkey so I was graphically prepared to increase my visibility on partner sites. When you’re starting out, Search with Display Select is the natural choice. But if you really want to have a truly powerful AdWords search engine…

Exploring The New AdWords Experience & Price Extensions

I got an email a while ago telling me that when I logged into one of my accounts, I would see the “New AdWords Experience.” Curious cat that I am, I decided to check it out and discovered another little new snippet (more…)

Simple, Smart, Useful Way to Exploit AdWords Scheduler

In addition to bid adjustments, one of the best ways to optimize your campaigns is by scheduling ads when people are more likely to see them. Of course, this begs the question, how do you know when people are looking? (more…)

Optimizing Your AdWords Account With Opportunities

When I first started with AdWords, I didn’t know what I was doing. So, when I learned enough to know what that little yellow flash bulb icon next to my campaign meant, I took full advantage of the opportunities because AdWords was Google and Google knew what they were doing more than I did, right? I’m still laughing about that one… (more…)

How To Use Keyword Planner – The Basics

One of my favorite things to do in marketing is keyword research. I can’t completely explain it but when I was just learning about online marketing all those years ago, that was the most emphasized part of SEO. Google’s Keyword Tool was the place to go because it was open to everyone. But that was a long time ago (more…)

Getting Ready For A Book Launch? Do A Countdown!

Your book is formatted, cover designed, promo events lined up. You’re doing a pre-order but aren’t quite sure how to convey that in an ad. The idea of updating ads daily is daunting. You need something more…dynamic. Something that will build up the urgency. Ever thought of using Countdown ads? (more…)

If You Can’t Think Of An Ad Headline, Cheat!

When you’re a writer, sometimes it’s like  a hot knife through butter or even that perfect cup of coffee. The words just flow so smoothly. Other times it’s like trying to break a diamond with your teeth. You wind up in pain, gumming your food wondering if it was all worth it. Sometimes, the words just aren’t there. When you’ve got an ad to write, what the hell do you do? (more…)

Bid Adjustments: A Little Math Formula To Help Check Your Budget

On any given day, your clicks and impressions will fluctuate. It’s one of the reasons I recommend to clients something I follow for myself. (more…)

Power of 3: How Keywords, Ads and Landing Pages Work Together

A big part of any targeted advertising strategy is optimization. So, what does that mean exactly? (more…)

Structuring Your AdWords Campaigns

There’s a general notion that many things, good, bad, or otherwise, come in threes. This is the same basic idea behind the idea of your AdWords campaigns. For every AdWords account, you have: Campaigns, Ad Groups, and Ads. Being an author, I thought about it and this made brilliant sense especially if you have series. The name of your campaign can be the name of your series. Perfect! First,…

Basics On How To Use Keyword Planner

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 Book Me on Fiverr! Get 1-on-1 30-minute consultation

I am excited about this new report from Data Guy who gave his report on industry data at DBW 2017. The reason why Author Earnings is so important because it has become the only accessible source of industry data that actually documents the indie/self-published sector. He gets data from other authors (and does some site crawling, I believe as well) and with his partner, bestselling author Hugh…

Google Search and Display Networks: What’s The Difference

I am all for going gung-ho into new and different ideas. I’m willing to try anything and there have been times when that has been my Waterloo. AdWords was no different, as I am no stranger to marketing or PPC advertising. But, when I found myself having to go back and clean up what I started, I decided to stop and just focus on where I wanted to be, what I wanted to do and how I was going to…

Words Matter: Keyword Types That Help You Target

Keywords are the blood of search marketing. If you’re ever going to stand a chance of having your books discovered, you have to choose the right words as well as banish the wrong ones. (more…)