#structuring your campaign

Structuring Your AdWords Campaigns

There’s a general notion that many things, good, bad, or otherwise, come in threes. This is the same basic idea behind the idea of your AdWords campaigns. For every AdWords account, you have: Campaigns, Ad Groups, and Ads. Being an author, I thought about it and this made brilliant sense especially if you have series. The name of your campaign can be the name of your series. Perfect! First,…