#adwords tips

Perfect your AdWords ads with These Amazing Tips

Crafting the perfect AdWords ad for your funeral home can be hectic. That’s because you’ve got to ask yourself, how much info about your business can you fit in such a little space? For example, you’ve got only 25 characters to create a killer headline. What a bummer. Plus you can’t even utilize the word ‘click’ in the ad; which is funny because that’s exactly what you want your leads to do! And…

With 2018 just a few days away, explore the updates anticipated for the New Year. Adding these tips to your list of business resolutions will help you get a head start on your upcoming marketing strategies. Accomplish more in less time. Smart Bidding has been added to help marketers bid both more efficiently and effectively. The feature uses Google’s machine learning, automatically setting the…

Simple, Smart, Useful Way to Exploit AdWords Scheduler

In addition to bid adjustments, one of the best ways to optimize your campaigns is by scheduling ads when people are more likely to see them. Of course, this begs the question, how do you know when people are looking? (more…)

Optimizing Your AdWords Account With Opportunities

When I first started with AdWords, I didn’t know what I was doing. So, when I learned enough to know what that little yellow flash bulb icon next to my campaign meant, I took full advantage of the opportunities because AdWords was Google and Google knew what they were doing more than I did, right? I’m still laughing about that one… (more…)

Getting Ready For A Book Launch? Do A Countdown!

Your book is formatted, cover designed, promo events lined up. You’re doing a pre-order but aren’t quite sure how to convey that in an ad. The idea of updating ads daily is daunting. You need something more…dynamic. Something that will build up the urgency. Ever thought of using Countdown ads? (more…)

If You Can’t Think Of An Ad Headline, Cheat!

When you’re a writer, sometimes it’s like  a hot knife through butter or even that perfect cup of coffee. The words just flow so smoothly. Other times it’s like trying to break a diamond with your teeth. You wind up in pain, gumming your food wondering if it was all worth it. Sometimes, the words just aren’t there. When you’ve got an ad to write, what the hell do you do? (more…)