The leaked “AI Aloy” footage from Sony has left such a bitter taste in my mouth that, hours later, I’m still fuming and have even more words to say about the overall sinister nature of its implications.
I want to start by saying that there is a difference between what is colloquially called "AI" as a tool for artists and developers in which their software uses their own sources to streamline the process (for example, the "Content Aware" fill tool that has been present in Photoshop for at least a decade), and "generative AI/genAI" that relies on unauthorised theft of resources to artificially splice data together based on prompts. I have no qualms with the former as it relies on being fed its own sources and is an aid for specific purposes. It is not artificial intelligence, but a tool. GenAI, on the other hand, is immoral, unethical, planet-destroying garbage.
The latter is what is being pushed in that egregious video footage. It is the epitome of tone-deaf, soulless, capitalistic wet dream, dangerously misogynistic slop and I am not exaggerating. And I think it's also the culmination of years of fandom culture being integrated by people who have never interacted in fandom, never bothered to learn the etiquette of a space that existed long before they joined, demanded changes for their comfort, and see it as another commodity.
I'm not the first to say this and others before me have been far smarter about it, but there has been a marked change in fandom culture the past few years. Many have said it goes back to COVID, when people generally not involved in fandom spaces joined because they had nothing else to do.
The thing about fandom is that for pretty much as long as it's existed, it has been a safe space for marginalised voices. It's no coincidence that the transformative works of fandom—fiction, art, meta, etc.—have been places for queer voices, for women, for people of colour, for the trans and nonbinary community, etc. With more people joining, these safe spaces have become less so. There are demands for people to "stop shipping" characters that aren't a canon, established ship. There are personal and threatening attacks on people who have a different viewpoint on a character or plot. People have been stalked. People have been doxxed. This isn't necessary new, but is happening with increased frequency and ferocity, especially by younger members and the terfy crowd. The safe space fandom provided marginalised voices really seems to be shrinking.
Outside of fandom culture itself, there is a rising trend of needing instant gratification, of sacrificing unique protagonists for the sake of "relatability" and "self-inserts." There are readers who ignore descriptions of female protagonists and male love interests in romance books so that they can self-insert. There are booktok-ers who, believe it or not, complain about the amount of words on a page. I'm not saying their opinions are wrong in general—there is a market for what they seek—but their reviews are to encourage these stipulations to become the norm. And these influencers get enough engagement that their views are seen as profitable by the corporations and execs in charge.
So it isn't really surprising that now fandom is being seen as something that corporation can milk for all its capitalistic worth. Why wouldn't corporations invade a space they've ignored for years as inconsequential now that it's mainstream? After all, fandom was just full of the "weirdos" before, and now it's full of "normies!" This is a space that has been established for decades, built from the ground up by people who value the source material(s), now full of anyone and everyone who will soak up one morsel of customized instant gratification for the dopamine hit.
And that's where genAI comes in.
Why is this so sinister in regards to Sony's recent leaked footage using AI Aloy interacting with a user?
Look, if you've perused my social media or interacted with me online at all, you know I love Horizon. My computer room is full of fan-made merch. I've written almost a million words of fanfiction in three years. I've drawn fanart. I helped construct a fanmade dating sim. Horizon has been a huge part of my life for the past three years.
I'm not ignorant of its flaws. I'm also aware of the fact that Horizon is often hated as an IP, and Aloy is the target of a lot of rage from certain audiences. Not to generalise, but let's be clear: the complaints are largely about Horizon being "woke DEI garbage" (you know, for having a queer female protagonist, for featuring other women and queer characters in prominent roles, for having people of colour be important in the story, for being anti-capitalist and pro-environmentalism, etc.—the same tired, ignorant arguments we've all heard), and about Aloy being "fat" and "looking like a man" (hopefully they stretch before that reach so they don't pull something).
So why would Sony use Aloy to showcase an AI conversation instead of someone like Kratos or Joel, who come from more popular and acclaimed IPs?
One possibility is Sony trying to sink Horizon or Guerrilla Games as a company, spurring so much backlash from the leak that the franchise is doomed and dropped so Guerrilla either goes under or focuses on old IPs like Killzone.
Or the more disgusting possibility is that something like genAI is made for the people who loudly and proudly proclaim how "anti-woke" they are, who have detested Horizon and Aloy from the beginning, and now they have a way to "like" Aloy. They have a way to make her say or do or react to whatever kinds of depravity they want to throw at her. They have a way to control and manipulate a fictional woman to fulfill their own incel agenda.
On top of that—Horizon? The video game about how a defective AI made by a trillionaire wiped out humanity? The sequel that revealed another rogue AI made by thousand-year-old billionaires is set to wipe out Earth again? That Horizon franchise is what Sony is using to showcase AI slop? Let's not even go into how the character responses are literally so painfully out of character they can't be taken seriously at all. The irony is so heavy-handed it's almost crushing.
The other reprehensible part of this is the fact that video game actors are still on strike, and this strike is to protect themselves from being replaced by AI. This test footage did sound like a messed up Siri, but Ashly Burch (Aloy's actress) has been in support of the strike. The insult of using her character to showcase this slop is beyond words.
All I will say in conclusion is that I genuinely hope this is not endorsed, supported, or aided by Guerrilla Games. If this plays any part in Horizon 3 or any future part of the franchise, I speak for myself but can confidently say I am out.
In conclusion please do not support any genAI slop, especially in fandom spaces. Make them know it is not wanted, not needed, and is in fact detested and will lose them money in the end.
On that happy note I'm off to bed.
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