This Is Dope!

Catch us on tour this Spring!

URBAN ONE PRESENTS “HBCULOVE TOUR 2017”   AT FLORIDA BLUE CLASSIC

Urban One-Themed Interactive Pop-Up Activations at Florida Blue Classic Fan Fare and DTLR/Westgate Shopping Center Will Celebrate The Legacy and Culture of the Black College Experience

NEW YORK -- Urban One -- comprised of TV One, Radio One and Digital One -- have joined forces to celebrate this year’s homecoming season with its “HBCULOVE TOUR 2017.”  After successfully kicking homecoming celebrations at Howard University, Morehouse and Spelman Colleges, the Urban One #HBCULOVE Tour is coming to the Florida Blue Classic in Orlando, Fl on November 17 and 18.

As a continuation of their on-going support of Black culture, popular Urban One entities -- including trendsetting digital properties Cassius.com, HelloBeautiful.com and Bossip.com, popular TV series such as ‘Rickey Smiley For Real,’ ‘Unsung’ and Radio One– are curating celebratory interactive experiences tailored to appeal to students, alumni and attendees of all ages.

Interactive experiences will take place inside of “HBCULove” branded trucks and surrounded tented areas produced by The TID Agency and will consist of Virtual Reality experiences presented by  AT&T Unlimited, CASSIUS and ROOKS, a silent party sponsored by AT&T, an UNSUNG wall featuring vinyl albums from select artists featured on the award winning docu-series, a HELLO BEAUTIFUL selfie activation, promotional giveaways and more.

Yashima White AziLove, Vice President of Corporate Communications, Urban One said, “The HBCULove tour is a wonderful example of the power of Urban One’s cross-platform, multi-media portfolio. At one point of engagement our audiences will converge to experience a unique amalgamation of digital, radio and television coming to life.”

In Orlando, the HBCULove Tailgate Tour will pop up outside of the popular #1 urban lifestyle retail chain DTLR at the Westgate Shopping Center and will have a footprint inside of the Florida Blue Classic Fan Fare on Tinker Field. Use the #HBCULOVE or #HBCUunlimited hashtags, to be a part of the campaign and get the newest information on current and upcoming locations @newdopeness:

HBCULOVE POP-UP @ DTLR: Friday, November 17 Location: DTLR/Westgate Shopping Center 2721 N. Hiawasee Rd Parking Lot Time: 11-4PM Free Giveaways And Opportunity to Win Turntables

FLORIDA BLUE CLASSIC  FAN FARE: Saturday, November 18 Location: TINKER FLIELD 1 Citrus Bowl Place Time: 10AM- 8PM Free Giveaways, Experiences at Truck & Tent

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FOR MORE INFORMATION CONTACT: Carlos Vega 917-593-2846 [email protected]

ABOUT URBAN ONE Urban One, Inc. (urban1.com), formerly known as Radio One, Inc., together with its subsidiaries, is the largest diversified media company that primarily targets Black Americans and urban consumers in the United States. The Company owns TV One, LLC (tvone.tv), a television network serving more than 59 million households, offering a broad range of original programming, classic series and movies designed to entertain, inform and inspire a diverse audience of adult Black viewers. As one of the nation's largest radio broadcasting companies, Urban One currently owns and/or operates 57 broadcast stations in 15 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (blackamericaweb.com), the Company also operates syndicated programming including the Tom Joyner Morning Show, Russ Parr Morning Show, Rickey Smiley Morning Show, Get up Morning! with Erica Campbell, DL Hughley Show, Ed Lover Show, Willie Moore Jr Show, Nightly Spirit with Darlene McCoy, Reverend Al Sharpton Show. In addition to its radio and television broadcast assets, Urban One owns iOne Digital (ionedigital.com), the largest digital resource for urban enthusiasts and Blacks, reaching millions each month through its Cassius and BHM Digital platforms. Additionally, One Solution, the Company's branded content agency and studio combines the dynamics of Urban One's holdings to provide brands with an integrated and effectively engaging marketing approach that reaches 82% of Black Americans throughout the country.

URBAN ONE PRESENTS “HBCULOVE TOUR 2017” DURING HOMECOMING CELEBRATIONS AT HOWARD UNIVERSITY, MOREHOUSE AND SPELMAN COLLEGES AND THE FLORIDA BLUE FLORIDA CLASSIC FOOTBALL GAMES

Interactive Activations, Celebrity Meet & Greets And Live DJ’s Celebrate the Legacy and Culture of the Black College Experience

NEW YORK, NY…October 17, 2017: Urban One, the largest African-American targeted multi-media company in the country, comprised of TV One, Radio One, Reach Media, and iOne Digital and One Solution, is leveraging its collective brand power and reach to launch its HBCULOVE TAILGATE TOUR EXPERIENCE during the homecoming celebrations for Howard University in Washington D.C. and Morehouse and Spelman Colleges in Atlanta, G.A. on Friday, October 20 and Saturday, October 21, 2017 and the Florida Blue Florida Classic football game on Friday, November 17 and Saturday, November 18, 2017.

As a continuation of its on-going support of Black culture, popular Urban One entities, including trendsetting digital properties CassiusLife.com, HelloBeautiful.com and Bossip.com; popular TV series such as ‘Rickey Smiley For Real,’ ‘Unsung’; and local radio stations WYKS 93.9 FM and WMMJ MAJIC 102.3/92.7 FM in Washington, D.C., and WAMJ MAJIC 107.5/97.5 FM in Atlanta, GA are curating celebratory interactive experiences tailored to appeal to students, alumni and family of all ages on the campuses of the landmark historically black colleges and university (HBCUs).

Unique tailgate experiences will take place inside of the “HBCULove” branded trucks and surrounded tented areas produced by The TID Agency and will consist of live local Radio One DJ’s, virtual reality experiences presented by CASSIUS and ROOKS, a silent listening party sponsored by AT&T, an UNSUNG wall featuring vinyl albums from select artists featured on the award-winning docu-series, HELLO BEAUTIFUL selfie activations, promotional giveaways and celebrity meet & greets and more.

Yashima White AziLove, Vice President of Corporate Communications, Urban One said, “The HBCULove tour is a wonderful example of the power of Urban One’s cross-platform, multi-media portfolio. At one point of engagement, our audiences will converge to experience a unique amalgamation of digital, radio and television coming to life. No other player in the market can authentically create this experience and we’re thrilled we get to do so on the campuses of HBCUs that embody the richness of Black culture and urban influence.

Details for the Washington D.C., Atlanta and Florida experiences are below:

Morehouse 2017 Homecoming HBCULove Details:

Friday, October 20, 2017 Location: Lot B (Walker Center)- tk Time: 12-7PM

Saturday, October 21, 2017 Location: Trio Lot DJ King Arthur Majic 107.5/97.5 12PM Rickey Smiley Celebrity Meet & Greet 1PM Sister Circle Meet & Greet

Howard University 2017 Homecoming HBCULove Details:

Friday, October 20, 2017 Location: tk Time: 12-5PM

Saturday, October 21, 2017 Location: tk Time: tk DJ Gemini 93.9/WKYS

Florida Blue Florida Classic 2017 Homecoming HBCULove Details:

Friday, November 17, 2017 Location: tk Time: tk

Saturday, November 18, 2017 Location: tk Time: tk DJ to be announced

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ABOUT URBAN ONE

Urban One, Inc. (urban1.com), formerly known as Radio One, Inc., together with its subsidiaries, is the largest diversified media company that primarily targets Black Americans and urban consumers in the United States. The Company owns TV One, LLC (tvone.tv), a television network serving more than 59 million households, offering a broad range of original programming, classic series and movies designed to entertain, inform and inspire a diverse audience of adult Black viewers. As one of the nation's largest radio broadcasting companies, Urban One currently owns and/or operates 57 broadcast stations in 15 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (blackamericaweb.com), the Company also operates syndicated programming including the Tom Joyner Morning Show, Russ Parr Morning Show, Rickey Smiley Morning Show, Get up Morning! with Erica Campbell, DL Hughley Show, Ed Lover Show, Willie Moore Jr Show, Nightly Spirit with Darlene McCoy, Reverend Al Sharpton Show. In addition to its radio and television broadcast assets, Urban One owns iOne Digital (ionedigital.com), the largest digital resource for urban enthusiasts and Blacks, reaching millions each month through its Cassius and BHM Digital platforms. Additionally, One Solution, the Company's branded content agency and studio combines the dynamics of Urban One's holdings to provide brands with an integrated and effectively engaging marketing approach that reaches 82% of Black Americans throughout the country.

ABOUT THE TID AGENCY/THIS IS DOPE LLC

We’re back!

The This is Dope! truck will be back in the Beats & Eats section of AFROPUNK BROOKLYN this Saturday and Sunday (August 26 & 27).  And this year, we’ve teamed up with THREAD SHOP, GLOBAL STYLE GYPSY, Sony Music’s CERTIFIED and RCA to bring you the very best fashion and music experience. For starters, ADRIAN YOUNGE, who is known for his work with Jay Z, Kendrick Lamar, Raphael Saadiq and A Tribe Called Quest’s Ali Shaheed Muhammad (with whom he worked with to create the score for the Netflix hit, Luke Cage) will be curating the music experience on the truck.  On Saturday, ADRIAN will be doing two 40 minute special DJ sets from the truck. A self-taught musician, producer, composer, arranger and entertainment attorney- ADRIAN is known for his lush orchestral soulful, psychedelic production style.  Those who come to the truck will be able to access his set via silent party headsets.  In between sets and all day on Sunday, folks that come to the truck will be able to use the silent party headsets to hear a special mix ADRIAN prepared just for AfroPunk Brooklyn.  Keep up with @newdopeness for times. Also, SPECIAL GUESTS including  Leikeli47 will pop by the truck… there will also be more pop-up appearances so be very sure to check in with @newdopeness for the chance to catch up with some of your favorite artists at the festival. In addition to all of this, we’ll be selling limited quantities of iconic Soul, R&B, Rock & Hip-Hop vinyl new & used. We have a numbered, limited edition, circa 1999 A Tribe Called Quest poster (once it's gone, it's gone!), fly sneakers from Printed Pattern People, exquisite jewelry from The Sheila Gray Collection and customized Global Style Gypsy jackets (which sold out last year).  We’ll also have select artist merch from NAS, A Tribe Called Quest, Common and more.  Finally, we’ll be selling Victrola bluetooth turntables (discounted if you purchase any Sony vinyl or Thread Shop apparel)- a great starter turntable.

THIS IS DOPE x CERTIFIEDxAFROPUNK 2017

CERTIFIED AND THREAD SHOP TEAM UP WITH HIP-HOP SOUL PRODUCER ADRIAN YOUNGE FOR A UNIQUE POP-UP TRUCK EXPERIENCE AT AFROPUNK BROOKLYN  

Global Style Gypsy Tapped To Curate Eclectic One-Of-A-Kind Selection Of Jewelry, Fashion & Sneakers For Festival Goers On August 26 & 27

New York, NY - Afropunk Brooklyn festival-goers will have a unique on-site opportunity to experience, purchase and enjoy music and artist merchandise at a CERTIFIED/THREAD SHOP/RCA branded truck at this year’s festival on August 26th and August 27th.  Located in the “Bites & Beats” section of the festival,

Sony Music’s CERTIFIED will be selling limited quantities of top R&B and Afropunk-friendly vinyl titles while THREAD SHOP will sell limited quantities of artist merchandise including products from A Tribe Called Quest and NAS and more.  A concierge service will be provided for consumers to pick up their purchases as they leave the festival.

Fans who purchase CERTIFIED or THREADSHOP products will receive a discount on starter Victrola ® Bluetooth turntables. Additionally, AfroPunk Brooklyn artists including Leikeli47 and more will surprise fans by popping up at the pop-up truck on Saturday and Sunday for fan photos and meet & greets.

CERTIFIED has tapped hip-hop soul producer Adrian Younge to be the music curator for the pop-up truck.  Fans who come on board the vehicle will have the opportunity to experience Younge’s analog DJ style when he does two 40-minute sets on Saturday, August 26th from the truck. Fans will be able to access this via silent headsets distributed from the truck.  

Adrian Younge, a self-taught musician, composer, arranger, and producer who has worked with a range of artists including Ghostface Killah, Raphael Saadiq, Kendrick Lamar and A Tribe Called Quest’s Ali Shaheed Muhammad - with whom he teamed up with to do the original score for the Netflix hit, Luke Cage. The LA-based Younge owns a vinyl store/barbershop hybrid called Artform Studio and will curate the music for the CERTIFIED pop-up at Afropunk.  

Global Style Gypsy’s Latisha Daring will curate the truck’s interior design and this year’s fashion collection which will feature some exclusive and one-of-a-kind products such as Printed Pattern People’s sneakers (http://www.printedpatternpeople.com), the Sheila Gray Collection jewelry (https://sheila-gray-collection.myshopify.com) and Global Style Gypsy jackets, apparel, and accessories procured from global travels (http://www.globalstylegypsy.com).  

The entire mobile experience is designed to appeal to the Afropunk Brooklyn attendee.  

The activation will be produced by This is Dope! (@newdopeness) an agency that specializes in providing mobile marketing solutions and producing direct-to-consumer pop-up activations for brands in major U.S. cities at music festivals, college tours, stand-alone and tent-pole events.

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For More Information Contact:

Shirronda Sweet

917-627-9234

[email protected]

Gabby Gibb

212-833-4597

[email protected]

For Thread Shop Inquiries Contact:

Carleen Donovan

212-677-0014

[email protected]

ABOUT CERTIFIED

Certified is a Hip-Hop and R&B initiative via Sony Music celebrating iconic artists such as Maxwell, Wu-Tang Clan, Nas, UGK, OutKast, Aaliyah and many more. Certified’s mission is to celebrate the undisputed classics of Hip-Hop and R&B in an effort to preserve the culture.

ABOUT THREAD SHOP 

The Thread Shop, a visionary licensing and merchandising agency, is bringing a revolutionary new perspective to pop culture branding and marketing through a variety of artist-specific product lines and innovative points-of-sale. From online direct-to-consumer (D2C) sites offering limited edition customized merchandise to full-scale on tour merchandising, to artists appearing live at pop-up real life retail stores, Thread Shop is committed to providing the ultimate shopping experience–and the highest quality products–for millennials, music fans and devotees of popular culture. Recently featured in The New York Times, click HERE to view. The company works with a variety of artists and brands to create beautiful, fashionable and functional new merchandise as well as products designed to enhance every lifestyle. With a focus on quality and design, Thread Shop manufactures and markets products inspired directly from the vision and aesthetic of the artist. Artists they’ve worked with include A Tribe Called Quest, Common, Bob Dylan, A$AP Rocky, A$AP Ferg, Johnny Cash’s Estate and several others.

ABOUT GLOBAL STYLE GYPSY/LATISHA DARING

Global Style Gypsy is inspired by artisanal Style, Culture, and Art.  By exploring and exposing the stories of artists and creators globally we are able to cultivate artisan relationships, and collect and curate live retail activations.  

‘This is Dope’ Mobile Music Marketing    

This Is Dope is a multifaceted marketing agency finding success by taking its promotions directly to the streets

by Gwendolyn Quinn  Posted: July 8, 2017 

SONY MUSIC’S CERTIFIED AND THREAD SHOP TEAM UP

FOR ESSENCE MUSIC FESTIVAL POP-UP ACTIVATION

Brands Collaborate to Celebrate and Cater to Festival-Goers

with Exclusive Merchandise and Product Launches

Sony Music brands Certified and The Thread Shop are teaming up to do an immersive pop-up activation at this year’s Essence Music Festival in New Orleans from June 29 – July 2 (#certifiedxessence). Avid music fans will be able to purchase vinyl & CDs on the truck from artists such as John Legend, Solange, and OutKast.  For the first time ever, Luther Vandross’ definitive Never Too Much album will be re-issued on vinyl.  The seminal debut is currently only available at the pop-up truck.  Additionally, The Thread Shop, who just inked exclusive deals with Nas and Earth Wind & Fire, will be debuting exclusive artist-branded apparel at the festival pop-up.

 Fans that come to the truck, which is conveniently located between the Convention Center and Super Dome at the intersection of Poydras and Magazine Streets, will enjoy special discounts and free give-aways. The 18-foot truck will be a customized air-conditioned, lounge environment with free Wi-Fi, access, large-screen TVs, a selfie booth, music and a “Treat Yourself” curation featuring products tailored to the Essence Music Festival consumer.  These products include select pieces from The Sheila Gray Collection (https://sheila-gray-collection.myshopify.com) and candles made by Brownstone Essentials (https://www.brownstoneessentials.com). Fans can follow the Essence Festival pop-up shop by following @newdopeness on Instagram and Twitter, This Is Dope on Facebook, and using the hashtag #certifiedxessence. 

 ABOUT CERTIFIED

Certified is a Hip-Hop and R&B initiative via Sony Music celebrating iconic artists such as Maxwell, Xscape, Wu-Tang Clan, Nas, UGK, OutKast, Aaliyah and many more.  Certified’s mission is to celebrate the undisputed classics of Hip-Hop and R&B in an effort to preserve the culture

 The Thread Shop:

Grassroots Mobile Experience

Comes To All-Star Weekend In New Orleans

This is Dope! Promotes All Star Headliner John Legend On Mobile Activation

In New Orleans During All-Star Weekend February 17-19

WHO: This is Dope! (TID!) is an 18-foot mobile boutique that produces grassroots activations around the country.  TID! collaborates with brands and vendors to create innovative immersive consumer experiences.

WHAT: This is Dope! will promote John Legend and curate a shopping experience around his motto: “Inspire, Enighten and Entertain.”  TID! will showcase a mix of eclectic independent designers and e-commerce retailers such as:

· TID! – A DOPE selection of vinyl used and new including John Legend’s newest album/cd

· New Vintage By Sam charm bracelets and other jewelry (http://www.newvintagebysam.com)

· Fly Nerd Apparel fun t-shirts celebrating nerd everywhere  (http://mimidre.com)

· Musichead Collection music related apparel and mugs (http://www.shopmusichead.com)

· Brownstone Essence candles and apothecary https://www.brownstoneessentials.com/?v=3a52f3c22ed6

People can also come inside of the truck to register to vote at an iPad station.

WHEN: Friday, February 17 – Sunday February 19

WHERE: New Orleans, Louisiana 

For more information on This is Dope! please visit and follow @newdopeness on

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MEDIA CONTACT:­

Vibes.

Check out our new Spotify Sept. playlist...not your typical mix!  Enjoy and have a wonderful weekend.