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Grassroots Mobile Experience

Comes To All-Star Weekend In New Orleans

This is Dope! Promotes All Star Headliner John Legend On Mobile Activation

In New Orleans During All-Star Weekend February 17-19

WHO: This is Dope! (TID!) is an 18-foot mobile boutique that produces grassroots activations around the country.  TID! collaborates with brands and vendors to create innovative immersive consumer experiences.

WHAT: This is Dope! will promote John Legend and curate a shopping experience around his motto: “Inspire, Enighten and Entertain.”  TID! will showcase a mix of eclectic independent designers and e-commerce retailers such as:

· TID! – A DOPE selection of vinyl used and new including John Legend’s newest album/cd

· New Vintage By Sam charm bracelets and other jewelry (http://www.newvintagebysam.com)

· Fly Nerd Apparel fun t-shirts celebrating nerd everywhere  (http://mimidre.com)

· Musichead Collection music related apparel and mugs (http://www.shopmusichead.com)

· Brownstone Essence candles and apothecary https://www.brownstoneessentials.com/?v=3a52f3c22ed6

People can also come inside of the truck to register to vote at an iPad station.

WHEN: Friday, February 17 – Sunday February 19

WHERE: New Orleans, Louisiana 

For more information on This is Dope! please visit and follow @newdopeness on

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