THIS IS DOPE x CERTIFIEDxAFROPUNK 2017
CERTIFIED AND THREAD SHOP TEAM UP WITH HIP-HOP SOUL PRODUCER ADRIAN YOUNGE FOR A UNIQUE POP-UP TRUCK EXPERIENCE AT AFROPUNK BROOKLYN Â
Global Style Gypsy Tapped To Curate Eclectic One-Of-A-Kind Selection Of Jewelry, Fashion & Sneakers For Festival Goers On August 26 & 27
New York, NY - Afropunk Brooklyn festival-goers will have a unique on-site opportunity to experience, purchase and enjoy music and artist merchandise at a CERTIFIED/THREAD SHOP/RCA branded truck at this year’s festival on August 26th and August 27th.  Located in the “Bites & Beats” section of the festival,
Sony Music’s CERTIFIED will be selling limited quantities of top R&B and Afropunk-friendly vinyl titles while THREAD SHOP will sell limited quantities of artist merchandise including products from A Tribe Called Quest and NAS and more.  A concierge service will be provided for consumers to pick up their purchases as they leave the festival.
Fans who purchase CERTIFIED or THREADSHOP products will receive a discount on starter Victrola ® Bluetooth turntables. Additionally, AfroPunk Brooklyn artists including Leikeli47 and more will surprise fans by popping up at the pop-up truck on Saturday and Sunday for fan photos and meet & greets.
CERTIFIED has tapped hip-hop soul producer Adrian Younge to be the music curator for the pop-up truck.  Fans who come on board the vehicle will have the opportunity to experience Younge’s analog DJ style when he does two 40-minute sets on Saturday, August 26th from the truck. Fans will be able to access this via silent headsets distributed from the truck. Â
Adrian Younge, a self-taught musician, composer, arranger, and producer who has worked with a range of artists including Ghostface Killah, Raphael Saadiq, Kendrick Lamar and A Tribe Called Quest’s Ali Shaheed Muhammad - with whom he teamed up with to do the original score for the Netflix hit, Luke Cage. The LA-based Younge owns a vinyl store/barbershop hybrid called Artform Studio and will curate the music for the CERTIFIED pop-up at Afropunk. Â
Global Style Gypsy’s Latisha Daring will curate the truck’s interior design and this year’s fashion collection which will feature some exclusive and one-of-a-kind products such as Printed Pattern People’s sneakers (http://www.printedpatternpeople.com), the Sheila Gray Collection jewelry (https://sheila-gray-collection.myshopify.com) and Global Style Gypsy jackets, apparel, and accessories procured from global travels (http://www.globalstylegypsy.com). Â
The entire mobile experience is designed to appeal to the Afropunk Brooklyn attendee. Â
The activation will be produced by This is Dope! (@newdopeness) an agency that specializes in providing mobile marketing solutions and producing direct-to-consumer pop-up activations for brands in major U.S. cities at music festivals, college tours, stand-alone and tent-pole events.
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For More Information Contact:
Shirronda Sweet
917-627-9234
Gabby Gibb
212-833-4597
For Thread Shop Inquiries Contact:
Carleen Donovan
212-677-0014
 
ABOUT CERTIFIED
Certified is a Hip-Hop and R&B initiative via Sony Music celebrating iconic artists such as Maxwell, Wu-Tang Clan, Nas, UGK, OutKast, Aaliyah and many more. Certified’s mission is to celebrate the undisputed classics of Hip-Hop and R&B in an effort to preserve the culture.
ABOUT THREAD SHOP 
The Thread Shop, a visionary licensing and merchandising agency, is bringing a revolutionary new perspective to pop culture branding and marketing through a variety of artist-specific product lines and innovative points-of-sale. From online direct-to-consumer (D2C) sites offering limited edition customized merchandise to full-scale on tour merchandising, to artists appearing live at pop-up real life retail stores, Thread Shop is committed to providing the ultimate shopping experience–and the highest quality products–for millennials, music fans and devotees of popular culture. Recently featured in The New York Times, click HERE to view. The company works with a variety of artists and brands to create beautiful, fashionable and functional new merchandise as well as products designed to enhance every lifestyle. With a focus on quality and design, Thread Shop manufactures and markets products inspired directly from the vision and aesthetic of the artist. Artists they’ve worked with include A Tribe Called Quest, Common, Bob Dylan, A$AP Rocky, A$AP Ferg, Johnny Cash’s Estate and several others.
ABOUT GLOBAL STYLE GYPSY/LATISHA DARING
Global Style Gypsy is inspired by artisanal Style, Culture, and Art.  By exploring and exposing the stories of artists and creators globally we are able to cultivate artisan relationships, and collect and curate live retail activations.  
With an authentic love for Travel, Fashion, Art, and Music the decision to mesh a unique hybrid with a Global spin became the new retail platform of Global Style Gypsy. After cultivating the concept for over five years and having traveled to over 23 countries on five continents the goal was to impact the lives of others through Global Style and Cultural Experiences. Founder Latisha Daring has been a trailblazer for over 25 Years and consistently has launched successful national and international projects through global relationships – developing a very specific niche in curation and storytelling. 
