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URBAN ONE PRESENTS “HBCULOVE TOUR 2017” DURING HOMECOMING CELEBRATIONS AT HOWARD UNIVERSITY, MOREHOUSE AND SPELMAN COLLEGES AND THE FLORIDA BLUE FLORIDA CLASSIC FOOTBALL GAMES

Interactive Activations, Celebrity Meet & Greets And Live DJ’s Celebrate the Legacy and Culture of the Black College Experience

NEW YORK, NY…October 17, 2017: Urban One, the largest African-American targeted multi-media company in the country, comprised of TV One, Radio One, Reach Media, and iOne Digital and One Solution, is leveraging its collective brand power and reach to launch its HBCULOVE TAILGATE TOUR EXPERIENCE during the homecoming celebrations for Howard University in Washington D.C. and Morehouse and Spelman Colleges in Atlanta, G.A. on Friday, October 20 and Saturday, October 21, 2017 and the Florida Blue Florida Classic football game on Friday, November 17 and Saturday, November 18, 2017.

As a continuation of its on-going support of Black culture, popular Urban One entities, including trendsetting digital properties CassiusLife.com, HelloBeautiful.com and Bossip.com; popular TV series such as ‘Rickey Smiley For Real,’ ‘Unsung’; and local radio stations WYKS 93.9 FM and WMMJ MAJIC 102.3/92.7 FM in Washington, D.C., and WAMJ MAJIC 107.5/97.5 FM in Atlanta, GA are curating celebratory interactive experiences tailored to appeal to students, alumni and family of all ages on the campuses of the landmark historically black colleges and university (HBCUs).

Unique tailgate experiences will take place inside of the “HBCULove” branded trucks and surrounded tented areas produced by The TID Agency and will consist of live local Radio One DJ’s, virtual reality experiences presented by CASSIUS and ROOKS, a silent listening party sponsored by AT&T, an UNSUNG wall featuring vinyl albums from select artists featured on the award-winning docu-series, HELLO BEAUTIFUL selfie activations, promotional giveaways and celebrity meet & greets and more.

Yashima White AziLove, Vice President of Corporate Communications, Urban One said, “The HBCULove tour is a wonderful example of the power of Urban One’s cross-platform, multi-media portfolio. At one point of engagement, our audiences will converge to experience a unique amalgamation of digital, radio and television coming to life. No other player in the market can authentically create this experience and we’re thrilled we get to do so on the campuses of HBCUs that embody the richness of Black culture and urban influence.

Details for the Washington D.C., Atlanta and Florida experiences are below:

Morehouse 2017 Homecoming HBCULove Details:

Friday, October 20, 2017 Location: Lot B (Walker Center)- tk Time: 12-7PM

Saturday, October 21, 2017 Location: Trio Lot DJ King Arthur Majic 107.5/97.5 12PM Rickey Smiley Celebrity Meet & Greet 1PM Sister Circle Meet & Greet

Howard University 2017 Homecoming HBCULove Details:

Friday, October 20, 2017 Location: tk Time: 12-5PM

Saturday, October 21, 2017 Location: tk Time: tk DJ Gemini 93.9/WKYS

Florida Blue Florida Classic 2017 Homecoming HBCULove Details:

Friday, November 17, 2017 Location: tk Time: tk

Saturday, November 18, 2017 Location: tk Time: tk DJ to be announced

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ABOUT URBAN ONE

Urban One, Inc. (urban1.com), formerly known as Radio One, Inc., together with its subsidiaries, is the largest diversified media company that primarily targets Black Americans and urban consumers in the United States. The Company owns TV One, LLC (tvone.tv), a television network serving more than 59 million households, offering a broad range of original programming, classic series and movies designed to entertain, inform and inspire a diverse audience of adult Black viewers. As one of the nation's largest radio broadcasting companies, Urban One currently owns and/or operates 57 broadcast stations in 15 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (blackamericaweb.com), the Company also operates syndicated programming including the Tom Joyner Morning Show, Russ Parr Morning Show, Rickey Smiley Morning Show, Get up Morning! with Erica Campbell, DL Hughley Show, Ed Lover Show, Willie Moore Jr Show, Nightly Spirit with Darlene McCoy, Reverend Al Sharpton Show. In addition to its radio and television broadcast assets, Urban One owns iOne Digital (ionedigital.com), the largest digital resource for urban enthusiasts and Blacks, reaching millions each month through its Cassius and BHM Digital platforms. Additionally, One Solution, the Company's branded content agency and studio combines the dynamics of Urban One's holdings to provide brands with an integrated and effectively engaging marketing approach that reaches 82% of Black Americans throughout the country.

ABOUT THE TID AGENCY/THIS IS DOPE LLC

    After a cocktail hour with music provided by DJ Geronimo and Bryan Michael Cox, iOne Digital president Detavio Samuels welcomed the guests, followed by a video presentation and remarks from Kierna Mayo, SVP of Content and Brands. Additional CASSIUS editors on hand were Jamilah Lemieux (Vice President, News & Mens Programming); Shani Saxon-Parris (VP, Millennial Programming); Darnell L. Moore (Editor-at-Large); Rae Holliday (Special Projects Producer); and Gideon E. Moncrieffe (Executive Director, Video Operations).

  Local VIPs in attendance included “Love & Hip Hop: Atlanta” stars Mimi Faust, Karlie Redd, Ariane Davis and Melissa Scott; “Fashion Queens” Derek J and Miss Lawrence; “Cutting It in the ATL” personality Maja Sly; model/singer Africa Miranda; and media personality Eboni Elektra.

Cadillac and The Coca-Cola Company are the proud launch partners of CASSIUS.

For more information, visit CassiusLife.com.

Photos: James Pray

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