The Exaltation

Sophie’s upcoming album will be released in a limited edition silicon molded bubble case. Available in pink or black. Check out all the soundboard easter eggs on the site as well.

Google gets a youthful refresh. 

In an ongoing brand reorganization that saw the birth of umbrella company, Alphabet, Google has just refreshed their own logo with a clean, geometric, sturdy typeface (similar to the recent Alphabet launch) in their now iconic color scheme. While the refresh was necessary as the company continues to expand it’s massive array of products to keep the tone in line with the recent android material design protocols, the logo (especially the full word lockup) feels a bit too playful, almost childlike, in it’s execution – that tilted “e”, while memorable, feel like it’s selling play pens or strollers instead of mature products like maps, document creation, and email.