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Monterey Bay Aquarium
art blog(derogatory)
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Cosmic Funnies
trying on a metaphor

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#extradirty
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â
I'd rather be in outer space đ¸

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almost home
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@tbrunelle
Always nice visiting @tumblr HQ!

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#merrychristmas #santa
Skiing is fun.
Minneapolis is so fortunate to receive a five story Eduardo Kobra mural this week. Corner of Hennepin and 5th.
Selection of posters created for the 2015 SPAMERICAN Tour. Because SPAM is the meat that can do what other meats can't. Huge thanks to Art Crank for their collaboration in making this happen!

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Attention can't really be bought now because it's shattered and splintered and you can't just buy it from one place. On top of that, fifty years of ruthless capitalist progress and competition (of a sort) has honed the art of creative advertising to the extent that it's quite hard to do something really new that will create culture, or even worse, that it's as easy for *anyone* to do something really new that will create culture because technology only went and democratised and lowered the barrier to audiences while  you weren't looking at what the kids were doing with YouTube. What's worse is that because of those YouTubes and Twitters and Facebooks and the fact that it's easier than ever before for culture to speak unto culture, and now subculture to speak unto subculture, you can't even borrow, steal or beg from one group of people and transfer it to the other as easily as you could before because *people will notice* and won't stand for it, or will just see straight through it these days.
Dan Hon (s2e12 Things That Have Caught My Attention)
There is an entire generation that has already created more content at 21 than most senior creative people. They art direct on InÂstagram, copywrite on Twitter, shoot and edit a video and share it on YouTube. Iâd rather have a fast, efficient machine than a slow, grumpy creative person with a massive ego.
David Jones, founder You & Mr. Jones
This idea, that the old ad model (Art Director + Writer, alone against the world) will succumb to curated and crowd sourced creative has a lot of truth to it. rickwebb has written extensively on the subject.Â
Draw in peanut butter. Share it with the world!
Excited to launch the #SkippyArt experience for skippybrand peanut butter!Â
âSchools have really shifted their focus to testing, and music has really become more of an extracurricular activity. Itâs almost treated like a sport. My class used to last almost an hour. Now itâs down to thirty minutes. By the time the kids get seated and settled, weâre almost out of time. Itâs a shame, because music helps to teach focus and discipline. You really have to commit to an instrument to master it. There seems to be more of a âpopcorn mentalityâ among students today. As soon as something gets difficult, theyâre onto something else.â
Such sad truth. I see it in my own kids.Â
Curious what you think of this perspective rickwebb. Seems written to agitate. But the evidence cited does give me pause. Or am I missing something?

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ICYMI: Ludacris and The Roots perform an all Go-Pro acoustic version âWhatâs Your Fantasy?â in the Tonight Show Music room!Â
Hat tip to Questlove for the left hand piano playing while drumming.
Pima Air and Space Museum. A fun place to knock around with a camera.
Afghan carpet weavers are putting drones on their rugs
Quartz:
When it comes to what to depict on rugs, Afghan weavers traditionally turn to whatâs most familiar. So in the 1980s, when the Mujahedeen were fighting back the Soviet occupation, some local weavers abandoned flowers and water jugs to illustrate what their days consisted of back then: war.
The mixture of archival weaving processes with modern drones is disconcerting. It makes me wonder whether it is a form of documentation, like a cave painting, or if itâs a statement, in protest. Either would make sense. The colors palette is warlike, appropriate.
(Thanks Zac)
This is disarming.
With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year. But how far does $4.5 million go in buying digital Big Game ads?
...Never mind the cost of strategy, creative development and production.
Let's assume $4.5MM for airtime, then add a few hundred thousand (maybe $1MM) for production, another hundred thousand or more for the idea (agency time), possibly a few hundred thousand for consumer research. Suddenly your Super Bowl spot costs a lot more than $4.5MM.
Then let's take Adweek's comparison a step further: It's likely any of their alternative media strategies would also require production investment -- but likely not to the level of a national broadcast spot (in terms of talent usage, etc.). Agency time spent to develop ideas is probably equal between $4.5MM spent on a Super Bowl spot versus $4.5MM spent in social. I'm assuming strategy and consumer insight work is also likely the same investment.
At a very generalized level, a client is going to pay more, overall, to ship a $4.5MM Super Bowl spot than a $4.5MM social media effort.
Which leads to ROI. I suspect the short term results of investing in the Super Bowl are brighter and more enticing than results of $4.5MM spent in social. You'll get the spike. But likely not the sustain. The advantage of investing $4.5MM in social would be over time: In addition to the ability to listen and optimize, you'd spread returns over several quarters, possibly years -- building relationships. These are returns on investment you can't and wouldn't expect to gain from any TV commercial.
In other words, the comparisons are curious but not direct.
It's like comparing the purchase of a Bentley with the same amount of dollars invested in shoes. Both transport you, both give you results, but they are very different kinds of marketing investments.
Discover how some of the worldâs greatest minds organized their daily routines. We delved into their diaries and other documents to see how they worked, slept and exercised their way to success.
Quite an awesome distillation! And handily interactive, to boot.

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My introduction to Digital resonates with my degree in Jazz and drumming. I see a connection in making ads and performing. For me, Digital has so much more in common with live music, than, say, making a print ad. Thereâs immediate feedback in Digital; we might even improvise (especially within social). Did someone âlikeâ what we just posted? Compare that to Traditional work, which is like recording musicâit takes much longer to distribute the work you create, and then you get feedback months later. I much prefer Digital for its immediacy.
"Not everything has to be okay." Seth Godin's latest is pretty cool. Lots of useful insights. http://www.yourturn.link