#bbdo

Toshiba Advertisement by BBDO, 2012. 

“What do you want to do for lunch today?”

“Oh, I dunno. Something normal”

Debut Art is proud to announce that we are now representing artist Dmitry Ligay.

Dmitry was born in Tashkent, Uzbekistan in 1986. In 2003, he entered the Tashkent Institute of Architecture and Construction, the Faculty of Design. He enjoyed drawing from an early age, but his first formal art education was only in college. While still a student, Dmitry started making illustrations and collaborated with small local publications. By the time he graduated with a bachelor's degree in 2007,  he had already been seriously engaged in graphics. In retrospect, Dmitry believes this period has formed my fundamental principles--not only his working for commercial illustration, but also the artistic path he chose. These all lead to the start of his collaboration with Moscow based Bang! Bang! Studio in 2009, with whom he subsequently completed many interesting projects. In his illustration work he uses different materials and tools—watercolor, pencil, acrylics, brushes and Photoshop, and he often works in a collage technique. He likes looking for new approaches, experimenting with materials, texture, and technique. As an artist, Dmitry adheres to the classical manual artistic techniques, but in a modern context. Never going completely digital and working by hand, he strives to convey in the artworks the energy and nature of the physical material. Previous clients include: Yandex, GQ, Men's Health, Rolling Stone, Esquire, BBDO, Snob (Сноб), Renault, Robb Report, Uber, Beluga Noble Russian Vodka, Billboard, Vokrug Sveta (Вокруг Света), Snob Collection, Red October (Красный Октябрь), Sberbank (Сбербанк), Leo Burnett, Strelka institute, WWF, ProСпорт, Devour the day, Goethe-Institute, Noon-21st Century, Nokia, Bang!Bang!Studio, Harvard Business Review, Megafon, CEO.

Would it be nice if everyone could use the same products? Of course. Should companies make an effort to make products accessible to everyone? Of course. But does a product need to be accessible to everyone and/or is it considered ‘ableist’ if said product is not? No. 

While sad and unfortunate as it may be, if someone who can’t move their arms can’t open up the packaging on a product, that doesn’t mean the company producing those items are being ableist, it simply means that product is not accessible to people who can’t move their arms.

To reiterate because I feel this is the part that will be lost here: companies should absolutely make an effort to make their products accessible to as many people as possible. Not only is it beneficial for them financially, but it is also better for them in the long-term because they’ll be able to hold a bigger customer base.