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weaving details/a work in progress

3 takeaways of Silk Symphony Saree Retailor In Chennai Market

Takeaway 1: Keep an Eye on the Market

Lakshmi closely observed these market changes, recognizing the need for adaptation. Her first lesson was clear: Keeping a close eye on market trends and competition is crucial.

Weaving a Unique Pattern

Instead of battling online retailers on their turf, Lakshmi decided to offer something they couldn’t. She started “The Weave Story,” an initiative where customers could meet the weavers, understand the intricate art of saree weaving, and even customize their designs.

Takeaway 2: Leverage Your Unique Strengths

This move not only created a unique buying experience but also emphasized the authenticity and craftsmanship that Silk Symphony offered. The lesson was simple: Leverage your unique strengths to differentiate your business in a competitive market.

Spinning the Web of Community

Lakshmi also started hosting saree draping workshops and cultural events, transforming Silk Symphony from a retail store into a community hub. This strengthened customer relationships and loyalty.

Takeaway 3: Create a Community, Not Just Customers

Acaye Kerunen. Ouganda, 2021.

And finished my first tapestry.

I really love working on these scarves - initially I was happy to simply work with the interplay of color while challenging myself with a twill pattern to help make the scarves drape better.

I started with Ace Pride, because it's so often overlooked and Ace people are often excluded from queer spaces, despite being queer themselves. This came to me as both obvious enough to those in the know, but subtle enough that those not in the know would simply see something (hopefully) sophisticated.

The Bi flag being only three colors presented a different kind of design challenge but I really like it - it looks less like a plain plaid and more like a tartan. <3