#visual sharing

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The whole Online ecosystem has changed dramatically in last 36 months. There is a dramatic shift in website designing towards visually appealing features likes images and videos which figure everywhere, prominently. There are no doubts that visual content is in vogue:

-          Trends for the keyword “Infographics” on Google reflects an 800%+ increase in Search volume.

-          The birth and subsequent explosion of visually centric Social networks like Pinterest and instagram into mainstream user fray.

-          Subsequent evolution of social networks like Google+, launched previously with a highly visual UI, displaying HD capable images in large sizes. Facebook followed soon with a much more visually appealing timeline format.

-          Online stores releasing the importance of using high resolution product images, with features like Zoom, thereby making the product image visually more appealing to consumers, since its validates product quality

Including images in your marketing is vital in eliciting emotion and also in driving social sharing and commerce. Interestingly, the advent of social networking and the success of platforms like Pinterest and Facebook validates the point well enough.

Facebook has gone on record to say that over six billion photos are uploaded on the platform every month.

While this gives us an interesting little taste of the immense opportunity which images or photos uploaded on internet present, trying to wrap our heads around to figure out the best feasible strategy for image monetization or photo utilization to drive commerce seems like a Herculean task.

Some of the ways online businesses can leverage the power of an image are -

-          By including them in Press Materials

-          Embed them in your Articles

-          Post them to your Visual Sharing Platforms

-          Include Images for Local Search

-          Include High Definition Images in eCommerce

-          Use Relevant Images Regularly on Facebook

 Pinterest, one of the most popular social networks is one example which highlights the immense successes Online businesses have seen with the advent of Visuals (Image, Photo or Videos). More customers value the “quality” of a products image than product specific information (63%) a long description (54%) or ratings and reviews (53%). Similarly, photos on Facebook are the top shared type of media by at least 50%.

So how about you?

How has your experience been using images and photos for your business? How do you use them differently to add value to your content?

Look forward to hearing your visual success stories.

mishTag is a Visual Engagement Platform, which helps online retailers & bloggers drive conversions, and make money online by actively increasing CTRs by 3X. It lets you customize product or shopping related images with branded tag icons, increase visual engagement thus boosting a higher CTR. An increased CTR in turn leads to higher acquisition for an online retailer and allows a blogger to make more revenue.

Pinterest.com Promotes Inspiration Through Visual Sharing

So what is Pinterest, you ask?

Pinterest, the by-invite-only visual social sharing network fueled by image curation, has seen outstanding growth since its launch in March 2010. By December 2011 the site entered the ranks as one of the top 10 social networks, according to Hitwise data, with 11 million total visits per week. Most recently, ComScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.

The brainchild of Paul Sciarra, Evan Sharp and Ben Silbermann, Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting. The screengrabs, infographics, cartoons, and visual inspirational quotes that sometimes make their way to Facebook find a true home with Pinterest. Members are encouraged to pin, organize, share, and sort all the individual visual pieces of internet ephemera to create a kind of collective stream of visual memos.  

As their on-boarding email says, “Pinterest is as much about discovering new things as it is about sharing. Topics that are fantastical and immensely practical are equally at home on Pinterest.”

It all starts with a photo. But instead of presenting one photo at a time, Pinterest photos or “pins” gain context from being sorted by their pinners into “boards” of similar items or concepts for presentation. 

The active members of Pinterest browse, pin, and re-pin as a fun way to discover new things that are interesting and relevant and draw inspiration from people who share similar interests. Members capture visual images that surface in their web wanderings, almost as though they are whiling away time in an aspirational or dreaming way.