#comscore

How Long Before Every Broadcaster Dumps Ratings For Impressions?

The short answer to that headline’s question is, probably not very long, if they have any instinct for survival.

Nexstar, the biggest owner of broadcast stations in the country, announced this week that it’s dumping traditional ratings for a new cost-per-impressions system.That approach, developed with comScore, will include all the views its shows receives across digital, mobile, streaming…

7 Reasons Why ‘Hidden Figures’ Launched Into Orbit at Box Office

“Hidden Figures” had a strong weekend at the box office in its first wide weekend — so strong, in fact, that it was in a neck-and-neck race with “Rogue One: A Star Wars Story.” The biographical film, starring Octavia Spencer, Taraji P. Henson and Janelle Monae as three female NASA mathematicians who helped advance the U.S. space program, expanded from 25 locations to 2,471 this weekend. “Hidden…

호핀에서 무료 컨텐츠가운데 ‘짝패’라는 영화가 눈에 들어와 액션 부분만 잠시 클릭해서 봤습니다. 뒷부분에 두명의 주인공이 조폭 소굴에 들어가 칼잡이들과 펼치는 리얼액션 연기는 한국의 킬빌로 불릴만한 장면인데요. 그 내용 가운데 조직 두목의 유명한 대사가 나옵니다. “강한자가 살아 남는게 아니라 살아 남는자가 강한거야” 하지만 그말을 한 조직 두목은 결국 죽게 됩니다. 자신은 강한자인줄 알았는데 그렇지 않았다는것입니다. 이 내용을 보면서 요즘 디지털 업계 현상을 대변한다는 생각이 들었습니다. 각 국가별 어떤 검색엔진이 인터넷 환경을 지배하고 있는지 볼 수 있습니다. 구글이 지배하고 있는 유럽권과 미국 호주를 제외한 나머지 국가들은 나라별 특화된 대표 검색엔진이 있습니다. 하지만 수치상의 데이타로 확인을…

Weekly output: Roku updates, targeted TV ads (x2), Instagram Reels, online-ad advice, TechBBQ startup pitches, Theranos whistleblower

This week’s trip to Copenhagen for the TechBBQ conference was going to introduce me to two new countries, thanks to my connection in Iceland each way. And then I realized that I could duck over to Sweden for breakfast Friday morning, thanks to Europe’s longest road/rail bridge connecting Denmark and Sweden with frequent and cheap train service. 9/12/2022: Upcoming Roku interface changes nod to…

WarnerMedia Selects Comscore, iSpot.tv and VideoAmp as Measurement Partners... #WarnerMedia Ad Sales has confirmed that #Comscore, #iSpot.tv and #VideoAmp have been selected as its audience measurement partners.

WarnerMedia Ad Sales has confirmed that Comscore, iSpot.tv and VideoAmp have been selected as the partners that can add the most value for WarnerMedia’s inventory and advertisers. (more…)

Alexas web ranking service will shut down May 1, 2022

Alexa is best known for Alexa Rank, a ranking of the world’s most popular websites, with this information frequently referenced in news coverage and public resources like Wikipedia. The company extrapolates this data from a small sample of web users who use its browser extension and from sites which choose to install its traffic monitoring software directly. Amazon has not provided a reason for…

#Argentinos y las #redessociales: qué hicieron en 2021 #Sociedad #Cultura #videoscortos #Kwai

Ya sea para publicar fotos de las vacaciones, compartir pensamientos y opiniones, escuchar música o mirar videos divertidos, más del 90% de los argentinos consumen redes sociales a diario, superando casi en un 10% al resto de los países de América Latina, de acuerdo al informe de Comscore. Kwai, la plataforma de entretenimiento en la que se pueden encontrar divertidos y originales videos cortos,…

#Argentinos y las #redessociales: qué hicieron en 2021 #Sociedad #Cultura #videoscortos #Kwai

Ya sea para publicar fotos de las vacaciones, compartir pensamientos y opiniones, escuchar música o mirar videos divertidos, más del 90% de los argentinos consumen redes sociales a diario, superando casi en un 10% al resto de los países de América Latina, de acuerdo al informe de Comscore. Kwai, la plataforma de entretenimiento en la que se pueden encontrar divertidos y originales videos cortos,…