Tips to have an Effective Video Ad
As a business person, if you want your product to catch attention of the consumer you have to come up with the idea and plan it effectively. A good advertising can be expensive so if you don’t want your money to be wasted think unique and plan wisely. Here are some tips that might help you:
Tip 1: Make a plan and put it together
To know what ideas you want to come up with, ask yourself if it’s just an introduction of your product, what special offer do you have, are you just promoting your product , what benefits can you offer to your consumers, what will your consumers can feel about the product.
Don't just talk without a script especially when you have only someone to do the talking, know your business you're the one who knows it so you better write a script in order to make the information true and nothing will be missed. But, if you are a travel, food or esport , etc vlogger you usually using more ad libs ,it’s okay as long as you know what your content is.
Tip 3: Select an appropriate setting
When you are making a commercial of course you need to connect the setting to your product. For example, the product you are selling are for skin care , you might capture it on the bedroom or in sink. Your video have a big impact to your business so make sure the product will be presented so that the consumers will remember that it exist.
Tip 4: Consider the fashion or wardrobe
First impression last so you better make your “models” or “actors” looks presentable but make it neutral unless you are a fashion company. Focus on your product not on clothing (again, unless your into fashion company).
Tip 5: Keep it short or concise
You don’t want to bore your costumer so you better make the video not that long but make it a concise one. And it’s easier to edit and shoot a short clip.
Make an idea or information that can attract your target consumer to visit your business. You could give some offer that can’t be dangerous. Make your consumers comfortable it can help them explore the rest of your business.
