#tsutsumu

Tsutsumu :  The Origin of Japanese Packaging

Hideyuki Oka

Concent, Tokyo 2019, 223 pages, Japanese, 19 x 27 cm,ISBN 9784909290014

euro 62,00

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Hideyuki Oka (1905-1995), a pioneer of Japanese art directors and graphic designers, used traditional Japanese packaging made of natural materials such as wooden boxes, paper wraps, bamboo baskets, and straw wraps because of his profession. Fascinated by its beautiful shape, it was collected all over the country.  He gradually became interested in the act of “wrapping” itself, and began to see what resided there as the peculiar “aesthetic consciousness” that the Japanese culture had nurtured.

Hideyuki Oka produced a book about traditional packages under his own art direction. He has gained a great reputation overseas, and exhibitions on this theme have traveled around the world and have been held at 100 locations in 28 countries. This book is based on the “Package” published by The Mainichi Newspapers in 1972, and is a pictorial record of the 2011 “Wrap: Japanese Traditional Package” exhibition (published by Meguro Museum of Art, BNN Shinsha). This is a newly re-edited version of “Hideyuki Oka” by Ichiro Saga (Tama Art University), a design historian.

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Come impacchettare cinqua uova

l’arte del “Tsutsumu” in Giappone

prefazione Di Hideyuki Oka ,  fotografie di Michikazu Sakai, prefazione di Bruno Munari

Istituto Giapponese di Cultura, Roma 1984

Brossura editoriale di 16 pp.+ tavole fuori testo con 288 illustrazioni in nero e a colori, copertina in nero, sovracoperta avana con titolo verde 

euro 90,00*

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Catalogo della Mostra allestita alla Galleria del Sagrato, Milano  13 dicembre 1984/ 6 gennaio 1985 a cura di Comune di Milano Ripartizione Cultura e Spettacolo

“Tsutsumu” Come impacchettare cinque uova

L’arte giapponese della confezione dei pacchetti

Con il termine tsutsumu i giapponesi indicano la tecnica dell’impacchettare, dell’avvolgere gli oggetti utilizzando bambù, legno, carta giapponese, ceramica, stoffa, paglia o altro materiale.

Si tratta di una tradizione antichissima, tipicamente giapponese.I contenitori-oggetto presentati forniscono anche una testimonianza etnografica dello sfruttamento di ciò che offre l’ambiente, nel pieno rispetto del prodotto naturale.

Traditional Japanese packaging is an art form that applies sophisticated design and natural aesthetics to simple objects. In this elegant presentation of the baskets, boxes, wrappers, and containers that were used in ordinary, day-to-day life, we are offered a stunning example of a time before mass production. Largely constructed of bamboo, rice straw, hemp twine, paper, and leaves, all of the objects shown here are made from natural materials. Through 221 black-and-white photographs of authentic examples of traditional Japanese packaging, with commentary on the origins, materials, and use of each piece the items here offer a look into a lost art, while also reminding us of the connection to nature and the human imprint of handwork that was once so alive and vibrant in our everyday lives.

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From 'Tsutsumu: The Origin of Japanese Packaging' (1972)