#targetsetting

http://1wave.org/self-help/

There are many other aspects to consider for when I produce my book, in particular the front cover and any prints or textures within the book.

If I am to produce a more conventional book then I would like to have a page of printed illustrations/ patterns. This page is normally found attached to the cover and first page of the book as well as the back page and back cover.

I was shown some excellent examples last week when the project was launched and I particularly liked the simplicity of repeated patterns and the links the illustrations had with the text.

TARGET //

Over the course of next week I will define what type of book I will be producing for Task 1.

Begin to collate examples and produce sketch ideas for my book.

This week is the first of seven for the last module of my first year of university. For once i have actually understood what the brief requires of us but I have found it quite difficult at first to know how to get started with the project.

I have been asked to produce 2 books and it is juggling these two key elements for which I am struggling with. However after a few talks with tutors and peers I feel I have made some key decisions on the main areas of focus for both books.

Over the next few days my aim is as follows:

Continue to research styles and approaches to help visualise the book

Sketch out visuals for both books

For the main book - is there a way of making it three-dimensional?

Gather elements for the personal book - photographs

Watch over footage from family videos to gain still images

Paginate the personal book

This will keep me busy over the next few days as I aim to front load myself with all the necessary information and elements to help me to produce the books within such a short timescale - when thursday comes for which I will be able to gain my first feedback I will have 4/5 weeks left of the project!

I am now nearing the end of the penultimate week before my submission of my third module of my first year studying VISCOM. This week has been another productive one with the completion of my site map in the style of my festival hence the illustrative approach I have chosen to use as well as completing most of my collateral outcome production.

This week I produced my 10 second tear promotional video. I have since shown this to my tutor who liked the approach I took and after explaining to her how I wanted to use film rather than a GIF to add a sense of realism to my event she agreed. My tutor also noticed how the promotional video is dynamic in the sense that it could become part of a series that tells the story of a young individual preparing to experience the festival - encouraging others to come an join in on the journey.

My map has also been a big thing for me to undertake this week, having never produced a map before or any form of way finding I had a big task ahead of me - especially having a way finding expert as a tutor I needed to ensure I got it right. After spending two days planning, researching, sketching and finally producing my map, I showed my tutor was was pleased with the outcome and gave me advice to push it further.

My aims for the last week //

Make final edit to the map, be creative with the stage area, design a stage?

Social Media, suing the 10 images create a social media presence to promote my festival.

Brand design guide

Business Plan

Next thursday I have my first assessment for the module where I will be give a rough guide as to what grade I am currently at and how I can improve or secure it. I hope to have most of the project learning outcomes completed by then so that I can spend the week leading up to my submission making improvements to my work.

So far this week I have managed to complete any revisions I was advised to make from last weeks work check. The outcomes from these changes have been blogged and recorded and the outcomes are much improved and better than the original.

I have also the week focused on completing the making of my collateral elements and producing digital renders and mock ups. I have also spent a day sketching and design my festival map which I have just blogged about, along with a basic way finding system of surfboard signs.

I am really pleased with these outcomes, but will be seeking advice from tutors and peers tomorrow to ensure what I have produced is reflective of my brand identity and that of my target audience.

Something that my target audience will have is social media which is one of the last areas for me to complete as part of my project. Over the last 6 weeks I have been collecting and producing images which will be used for the social media promotions - this will now start to be produced over the next few days.

I have produced an array of collateral elements and I have a few more in mind to design and produce visuals for such as:

Badges

Beach Towels

Ponchos

Once I have produced these I want to produce a site map where I will be outlining the various areas within the festival site, leading me onto producing a basic way finding system. This will also outline where various activities and utilities will be based as well as the stage.

I will then be complaining the bank of 10 images [or more] that is required of my brief. Once I have these I can begin to create mock social media accounts to replicate how the festival would be promoted through Instagram and Twitter.

I will then be able to produce my brand design guide which is a vital components for my module submission.

I will also be able to produce a static image and a 10 second teaser video for my festival.

Once these have been completed I will be producing my festival business plan, more for which will be looked into deeper in the coming weeks. This may sound like a lot but once I have the ten images for which I have already got the majority of these elements will fall into place pretty quickly. 

This week I have my interim review with my tutor where I will be showing my work and discussing what needs to be revisited to ensure the work I produce is of a high standard. From this I will be moving forward with my project.