#emtn

PKO BP wyemituje euroobligacje

Zarząd największego banku w Polsce zdecydował o emisji euroobligacji w ramach programu EMTN. Transza nie przekroczy 750 mln euro. Papiery te nie trafią jednak do inwestorów indywidualnych. źródło informacji: Parkiet Author:

When I first looked at the list of books that we were given for this project, I was instantly drawn to Alice’s Adventures In Wonderland, because it’s a story I grew up reading, and have always enjoyed, along with the various films that have been made to tell the story in different ways.

Firstly, I began to brainstorm initial ideas. My research began quite broad, looking at practitioners such as Sam Winston, Salvador Dali, and John Tenniel, who created the original illustrations for the book. Once I decided that I wanted to go down the digital route again, and create some sort of interactive PDF or E-book, I then narrowed down my research to be more specific and came across Annie Leibovitz, who is known for re-appropriating scenes from Disney movies, using well known faces to be used in magazine spreads. From looking at her work, I began to brainstorm how I could re-appropriate Alice in Wonderland. So I went out and took a selection of photos of scenes and objects that I believed resembled what I imagine the book to look like. Originally, I wanted to do something similar to Annie Leibovitz, and re-appropriate characters from the book to make a zine, or even a short film, but then decided I would rather create my own digital characters.

Once I had taken a range of photos, I decided that I wanted my focus to be on the Cheshire Cat. I read through the chapter again, wrote out and separated the text into boxes to calculate how many pages/slides I would need to make. I then decided that it would be more effective to create work based on key quotes to sum up the Cheshire Cat, so I went through and picked out 5 quotes that I believed stood out on their own.

The next task I had was to design my Cheshire Cat, so I sketched out how I wanted him to look in various positions, and made the drawings digital using Illustrator. I then went into Photoshop and experimented with filters and effects on my tree photos. I decided that I wanted to keep the images as true to the real image as possible, but distort them slightly to link to the themes of Alice in Wonderland using filters. I thought this would be effective with the cartoon Cheshire Cat on top of them.

Once I had edited the 5 photos that I wanted to use for my outcomes, I decided that I wanted an aspect of each of the images to be animated. Once I had inserted the cat, I began to animate parts of it, such as eye and tail movement. I also learnt how to animate the cat so that it gradually fades out and then back in to suit my chosen quotes. Finally, I added the text to each image. Deciding on the layout and font of the text was a challenge, because I couldn't seem to find a font that worked well with the images. Originally, I went for the font ‘Apple Chancery’, which is a smooth, flowing font that I chose after looking at fonts used on existing Alice in Wonderland book and film covers. After speaking to various people, I decided that it needed to be bold and legible over anything else, so I went for the font ‘Tamil MN’, which I think works better in re-appropriating the story and modernising it. I also went on to alter the sizes of various key words from the quotes to make it stand out and also make it more interesting to look at.

Once I was happy with my animations, I then needed to decide how I was going to present them as one final outcome. I went to various workshops to learn how to use Adobe software such as InDesign & Spark to create interactive documents. I storyboarded how I could make them into an interactive PDF in my sketchbook and experimented with it on InDesign, but overall, it didn't seem to work well as a finished narrative.I then decided to try using Adobe Spark to make a microsite, where the viewer can scroll through each animation. One problem I encountered was that Spark is not compatible with GIF animations. So to overcome this, I made the GIF’s into videos that continuously play the animation, which seemed to work better. I decorated the site by using images from the selection that I took and didn't use for the animations. These made good backgrounds that interact with the viewer as they scroll. As a final touch, I decided to add sound effects to each clip to make them more interesting whilst they play. I began by finding random bird noises to play quietly and continuously on each clip, but I was then advised to make the sound effects more relevant to the specific clip they were playing on. Finally, I found sound effects for different birds to match the theme of each quote. I chose a robin for the first and third clip, as robins are inquisitive, confident and easy to read, which I believe matches the nature of the quotes for these clips. I chose a cuckoo to represent the point that the cheshire cat makes about everyone being ‘mad’ in the second clip, a night jar for the fourth clip, as they are as elusive as the disappearing cat, and finally, I chose a white black bird for the fifth clip, as the appearance of a white black bird is extremely unusual, but the sound is recognisable, much like a cat without a grin, and a grin without a cat.