What to Look for in a Small Press
OK since my post about small press publishers has gotten a bit of attention lately, I thought it might be nice to follow up with some tips for what to look for if you’re thinking of submitting your book to a small press publisher.Â
First: Why go small press?Â
The odds are, if you’re going with a small publisher, you’re not going to get any lavish book tours, end up on a best-seller list, or see wide bookstore distribution in major chain bookstores.Â
Then again, you probably weren’t going to get that as a debut author anyway, so get that straight in your mind.Â
Here’s the deal: There’s nothing a small press can do that you cannot also theoretically do as a self-publisher. The difference is that if you’re doing it yourself, you need to spend $$ up-front. You have to be prepared to pay for:
Interior design/formatting
Printing costs/distributionÂ
Audio recordings if you want audio booksÂ
And you carry 100% of the costs of marketing/promotion.Â
Yes, you can DIY the things above, but you’ll be competing with people who are hiring professionals to do it, so you won’t be on even footing.Â
So: What an indie publisher does for you is absorb the start-up costs. You should still go into it expecting to have to market your ass off to get the book noticed. With me so far?Â
Not All Publishers are Created Equal
Ok. So you’ve decided you want to query a publisher. First, how do you find one?Â
You can search market listings with a resource like Writer’s Market, Duotrope, Ralan’s, Dark Markets, etc.Â
Or you can look for books like the one you’ve written, or books that are doing well in your genre, and look up who the publisher is on each one.Â
Or you can find the genre award (say, a Hugo or a Stoker) for the last few years and look up who all the publishers are.Â
Whatever the case, make yourself a list of promising-looking publishers. Then assess each one:Â
Does the website look professional? It doesn’t have to look super polished, but it should look like it wasn’t slapped together on Angelfire in 1996.
Does the site look like it’s primarily geared toward people looking to buy books, or to writers? You should be able to find a submissions/guidelines page somewhere, but that shouldn’t be the sole focus of the site.Â
Navigate to the catalog. How many books do they release at a time? A publisher with a ton of titles per month probably isn’t giving them much individual attention and is instead just shotgunning them out hoping that 1 or 2 will stick.Â
Have you ever heard of any of the authors they’ve published? Google them. You’ll probably see a lot of debut novelists, but you should be cautious if they’re only publishing debut novelists. Who are these authors? Are they winning literary awards? Do they have social media presence? Do they have decent reviews? Are they “somebodies” in any sense?Â
Order a book or two. How does the cover look? How does the interior look? How is the editing? Does it look clean and professional? Would you pay money for it? Does it look like somebody did pay money for it?Â
Do they have social media? How many followers? Do people seem to be engaged and friendly or are there a bunch of angry reviews, spam, etc?Â
Cross any publisher off your list who’s churning out work that looks like something you could do yourself.Â
Next up, verify that the publisher is legitimate (OK you can do this step first, but I think the research is easier with a shorter list, and you can knock a bunch of publishers out of the running just by glancing at their website)
Do a google search for the company + the word “scam” and see if anything incriminating pops upÂ
Check in with the site Preditors & Editors (currently under maintenance) or SFWA’s Writer Beware section: https://www.sfwa.org/other-resources/for-authors/writer-beware/
Check the Absolute Write watercoolor forum. You don’t have to join or post - you can just do a cursory search.
In general a publisher you work with should have an established presence on the internet, and that presence should be basically positive. One angry Yelp reviewer or ranting blogger isn’t necessarily a disqualifier...but anything that looks like a pattern of bad behavior should immediately knock the publisher off your list.Â
If the publisher seems on the up-and-up, go ahead and read their submission guidelines, and take some time to make sure you’re following them all by the letter. (One exception: Simultaneous submissions. Some publishers don’t mind them, some say they’re not allowed. You can generally ignore that. It can take up to a year to hear back from some publishers, you can’t wait on a string for them. Just send it where you’re going to send it, and if you sign a contract, email everyone else to withdraw the manuscript).Â
Okay. So now you’ve submitted your manuscript, and they’ve offered you a contract! What are you looking for?Â
You should be paying NOTHING of your own money out-of-pocket for editing, packaging, or distributing the book. You do not send a publisher money. You either are paying professionals yourself to outsource things, or your publisher is absorbing those costs. You do not pay the publisher.Â
The royalties should be reasonable. 10% on hardback/paperback and 30% on ebooks is pretty standard. Some places offer a higher %, some lower, but if they’re outside of that range, there should be a reason why that makes sense.Â
Is there an advance? There may not be, and that’s fine -- their monetary investment in your book is an advance. But if there is an advance, how are you being paid, and how does that advance affect the royalty rate?Â
What rights are they buying? Ideally you’re wanting to keep as many rights as you can, and want to avoid selling rights for things the publisher can’t actually do (ie, don’t sell international rights if the publisher doesn’t distribute internationally).Â
When do rights revert back? You should never be selling lifetime rights to something, or exclusive rights to future projects, or anything else extreme like that unless, like, they’re giving you a shit ton of money and even then maybe not. A lot of publishers will have something like, they own the rights until the book has gone X long without selling X copies, X many years after publication, and that’s what you want. Then the book can be reprinted or whatever in the future.Â
Every contract is different, so all I can really advise you here is to read over it with a fine-tooth comb, look up any terminology you don’t understand, and ask someone to help if you have someone available. Mostly, go with your gut. Do you feel happy with what they’re offering? Or does it make you feel uneasy?Â
In general, you should avoid querying any publisher who:Â
Advertises directly to you via spam or targeted ads in your email/social media
Charges you money for anything or offers to upsell you on “premium” servicesÂ
Has no existing catalog of work*Â
Isn’t producing something you’d want to buy (as a reader) or pay for yourself (as a writer/self-publisher)Â
Hopefully all of that helps! I’m by no means an expert in this stuff, but these are some tips I’ve learned along the way that can maybe help you out with getting your book published (or at least feeling less scared of the process).Â