#programmatic

Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform

Frost Prioleau is CEO of Simpli.Fi, a demand-side ad platform based in Fort Worth, Texas, that handles all kinds of online advertising from desktop display to mobile to the hottest new platforms, Connected and Smart TVs. TVRev talked with Prioleau about the huge jumps in ad spend his company is seeing especially on Connected TV during the pandemic, what kinds of programming is working best, and…

Brand safety concerns are growing. According to a survey commissioned by Oath and conducted in April by the research firm Advertiser Perceptions, 99% of advertisers concerned about their ads appearing in brand safe environments, and 58% said they were more concerned about brand safety this year than they were in 2017.

Oath learned advertisers thoughts on brand safety, and the action they are taking to ensure the integrity of their brands through the survey.

Check out the Brand Safety Infographic to find out more.

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Machine Learning is Critical in Programmatic Advertising

If programmatic advertising is the car you are driving, machine language is what you will find powering your vehicle.  Not all buying services and advertising agencies use it, and not all the ones that do can get the job done efficiently.  Make sure the company you partner with has the right tools and the knowledge to use them.

Algorithms can process massive amounts of data, analyze what it does,…

Constructed in 1941, the Idle Hour Café building is a two-story, barrel-shaped building constructed in the Programmatic  style. The building was commissioned by Universal Studios film tech Michael D. Connolly and built by Silver Lake engineer George F. Fordyk.

Michael D. Connolly, the original owner/builder, was a film technician for Universal Studios, creating daily rushes for movie directors.  In 1940, he acquired the land in North Hollywood for his Café and Tap Room, less than two miles from the studio.  Connolly and his wife Irene would live above their new venture in a small apartment built into the head of the barrel, completed in 1941.  On December 7, the United States was attacked at Pearl Harbor and Michael enlisted as a cook in the Merchant Marines.  Upon his return he and Irene divorced.  Irene continued running the café into the 1960s.  Late in that decade it was renamed Rudy’s Keg.

In 1971, the building was purchased by renouned flamenco dancers Jose and Dolores Fernandez.  The pair redecorated the dining room to create a dinner theater called La Caña.  The restaurant closed in 1984 but Dolores continued to live in the upstairs apartment until 2009. The building would be shuttered for over 27 years.

In 2010, the City of Los Angeles designated the Programmatic style building Historic-Cultural Monument No. 977. The following year the "1933 Group" purchased the property and by 2015 the fully restored barrel-shaped building would once again open as the Idle Hour Café.

The barrel was actually once a more common type of mimetic architecture; local examples included The Barrel Inn, 1525 San Fernando, 1927; Twin Barrel Drive-in, 7200 Beverly Blvd., 1932, Giant Barrel, Los Angeles, 1935; as well as other examples around the country.  The Idle Hour is the last remaining barrel-shaped structure in the Los Angeles area.