Search, Social & Programmatic Today

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new publisher dashboard; Adobe brings Photoshop-inspired functionality to customer journey analysis; and AppLovin launches MAX in-app bidding monetisation solution. PubMatic releases industry-first independent omnichannel wrapper solution Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise [...] The post PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat appeared first on ExchangeWire.com.

Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory in all major addressable channels, while benefiting from the transparency and control offered by an independent, open-source solution. PubMatic has also announced that Frankly Media has adopted OpenWrap server-to-server support for its video and OTT inventory. Headquartered in New [...] The post PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution appeared first on ExchangeWire.com.

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into France; Outbrain Integrates with Google Display & Video 360; and Xandr launches selling platform: Xandr Monetize. UK viewability reaches over 70% for the first time Integral Ad Science (IAS), a global market leader in digital ad verification, has released its Media Quality [...] The post UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering appeared first on ExchangeWire.com.

In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally recognised The Trade Desk, to bolster its programmatic offering for in-game advertising. Trading online display advertising space programmatically has become the norm since the rise of real time bidding in 2009. Advertisers are able to reach their audience with user behaviour insights and geo-targeting at lightning speed, en masse. Traditional forms of advertising have seen a [...] The post Bidstack Partners with The Trade Desk appeared first on ExchangeWire.com.