#digitaltrend

According to the latest “PwC’s Global entertainment and media outlook 2018-2022 report”, Hong Kong’s digital revenue overtook non-digital in 2017 on advertising and consumption spend at US$4.5billion and US$4.3bn respectively. It goes on to forecast a compound annual growth rate (CAGR) of 5.1% at US$5.8 billion in revenues by 2022, citing biggest growths in OTT video, e-sports, video games and most importantly, internet advertising.

Internet Advertising

This segment will grow at 9.9% CAGR to reach US$732m by 2022 – a surge thanks to the 90% mobile internet penetration in the city. No surprise, mobile internet advertising will be a major contributor to, if not dominate, the percentile jump: it’s speculated to account for 39% of the total revenue and is expected to grow at 14.1% CAGR to hit US$285m by 2022.

OTT Video

OTT video saw a revenue growth of 14.1% CAGR, a full 4% higher than the global growth of 10.1% between 2017 and 2022. According to the same report, the OTT video market is propelled by consumer content demand, lower prices and portability preferences. It is expected to rise with increasing mobile access and connections.

Video Games and E-sports

Valued at just over US$1bn by 2022 from a 4.9% CAGR, video game advertising generated USD$791m in revenue last year, all due to Hong Kong’s large and thriving market that allows unrestricted access to overseas games, unlike China. Within these numbers, 60% of the total revenue stems from social and casual gaming, the majority of which take place on smartphones powered by strong broadband speeds in the city. Though small in comparison, e-sports is making its dent in the city, attracting the likes of game developers, advertisers and sponsors in formats of sponsorship and media rights.

Brand safety concerns are growing. According to a survey commissioned by Oath and conducted in April by the research firm Advertiser Perceptions, 99% of advertisers concerned about their ads appearing in brand safe environments, and 58% said they were more concerned about brand safety this year than they were in 2017.

Oath learned advertisers thoughts on brand safety, and the action they are taking to ensure the integrity of their brands through the survey.

Check out the Brand Safety Infographic to find out more.

More people are turning to micro-earning opportunities online. Surveys are becoming a popular way to earn small but steady rewards. Be part of this growing digital habit.

User experience has become one of the most important aspects of any digital platform. Today’s systems are designed to be faster, smoother, and easier to navigate, making them accessible to a wider audience.

A platform like Tpower reflects this trend by focusing on simplified navigation and responsive design. Whether accessed on desktop or mobile, users expect consistent performance and minimal friction.

If you’re interested in understanding the structure behind such platforms, you can explore more details here: 👉Tpower platform overview

In today’s digital era, digital marketing is nothing short of a boon for small businesses. With limited budgets and resources, digital platforms provide small businesses an opportunity to compete on par with large corporations. Let’s understand the main benefits:

1. Greater Reach at Lower Cost

Compared to traditional advertising (newspapers, TV, etc.), digital marketing offers the ability to reach more people at a much lower cost. Tools like social media, search engines, and email marketing fit within any small business budget, improving the ROI (Return on Investment).

2. Precise Targeting and Data Analytics

Digital marketing allows you to reach only those people who are genuinely interested in your product or service. Platforms like Facebook and Google Ads enable targeting audiences based on age, location, interests, and more. Additionally, analytics tools provide real-time performance insights.

3. Online Visibility and Brand Credibility

Adopting SEO (Search Engine Optimization) strategies can help your business rank at the top of Google searches, making customers trust you quickly. Staying active on social media also helps make your brand memorable.

4. Strengthening in the Local Market

Local SEO is crucial for small businesses so that people in your area can easily find your business on Google or Maps. Positive reviews and consistent online presence build trust.

5. Automation and Time Saving