#connected tvs

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience while watching long-form content — almost like a traditional commercial break during linear TV programming. Along with […]

Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform

Frost Prioleau is CEO of Simpli.Fi, a demand-side ad platform based in Fort Worth, Texas, that handles all kinds of online advertising from desktop display to mobile to the hottest new platforms, Connected and Smart TVs. TVRev talked with Prioleau about the huge jumps in ad spend his company is seeing especially on Connected TV during the pandemic, what kinds of programming is working best, and…

Q&A: Vizio’s Katherine Pond On Connected TVs And The Fight For Audience Attention

Katherine Pond has one of the most influential jobs in the burgeoning business of streaming video: Vice President of Business Development for consumer-electronics company Vizio, one of the biggest TV makers in the United States.

In her role, Pond cuts deals with dozens of streaming services and library owners to put their content on Vizio’s Connected TVs, especially through its SmartCast…

Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are

Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they watch, the devices carrying that video, and the advertisers trying to reach them.

This matters because the real revenue opportunities for publishers and networks aren’t on mobile. The big win comes on the…

AI Will Deliver Positive and Negative Results to the M&E Ecosystem

“For those of us climbing to the top of the food chain, there can be no mercy. There is but one rule: hunt or be hunted.” – Francis Underwood, “House of Cards,” Media Rights Capital, (2013)

You may not have noticed it, but your grandfather’s and father’s “Golden Age of Television”has evolved a bit since the 1940s; to the point…

Vizio Gives Its New TVs A Mobile Heartbeat

For people who still want to watch TV programming on a big-screen TV, cutting the cord means accepting a series of kludges. You can use the built-in apps on your smart TV to stream Netflix, Hulu and other popular over-the-top channels, but you’re still stuck navigating through menus and login screens using a point-and-click remote that’s often less functional than an ancient cable remote…

The Internet of Everything in 60 slides

[cfsp key="google_adsense_300x250"]“The age of Internet ubiquity has arrived,” Tony Danova reports for Business Insider.

“The world is moving beyond standalone devices into a new era where everything is connected,” Danova reports. “We’ve created a slideshow highlighting the key trends and forecasts for the entire Internet-connected ecosystem, including connected TVs, connected cars, wearable…