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Yahoo Native Advertising Suite continues to innovate and create new features that cope with the market and enhance audience engagement. Brands can now base on different campaign objectives to adopt various formats and features of Native Ad to improve campaign ROIs.
Besides displaying a single image in a standard Native Ad, Native Carousel Ads allow brands to use multiple images to tell users a visual story. With each image links to a unique landing page, now you can take users to different pages of your website, driving much deeper user engagement. Users can also scroll through the Carousel Ad to find out offers or to learn more about the brand. A recent comparison has shown that advertisers who ran both Native Carousel Ad and Native Image ad revealed a 43% higher CTR for Carousel Ads.
More creatively, a long ad image can be divided into 3 - 5 long sequential portrait-oriented images, enticing potential users to navigate through the Carousel Ad to find out more.
With Carousel Ads, advertisers have the ability to serve ads that:
Deepen Engagement: let users scroll through the Carousel Ad to find out more about the brand and look through various offers and/or products.
Uplift Branding: better brand recall/association with a bigger canvas (up to 5 vertical screens), and each screen contain an image, an ad description and an unique URL.
Reach Quality Audience: Carousel ads are served to Yahoo Network including Yahoo News App, Finance App, and throughout the Yahoo Portal.
How our clients are getting the best out of Carousel Ad?
Client: Tourism Australia
Objective: Increase flight bookings to Australia among US travelers
Strategies:
In June 2017, Tourism Australia worked with Oath to run a native advertising campaign designed to engage its target demographic of high-value U.S. travellers who have the time to head down under. After seeing success with Oath’s targeting capabilities in previous campaigns, Tourism Australia was on board when its media agency, Universal McCann, suggested a month-long of Yahoo Native Ad campaign.
UM was confident that native ads would reach the right person while they were “ in the right mindset, ultimately driving qualified prospective travelers to partner sites at an efficient rate. These native ads were a perfect fit for a travel promotion because they leveraged compelling visuals showcasing Australia’s natural beauty. The campaign featured traditional native ads and a new native carousel ad that enabled potential travelers to truly experience the land down under through multiple photos.
“This successful native ad campaign inspired travelers across the US. Oath drove a tremendous number of visits to our website, plus a high number of click-throughs to our partners at a very low cost per lead. The campaign hit our goals on all levels.”
— Jane Whitehead, Vice President of Tourism Australia
Yahoo Native Advertising suite will continue to innovate and provide additional functions and features to help our clients build their brands.
For more information or advertising opportunity, please contact us.