#onepeloton

I saw this and my immediately thought was the Bisexual meme below 🤣🤣🤣

So this is my first official shared playlist and I thought a Christmas playlist on Christmas Eve was the perfect time. This was a fun, tough Power Zone ride.

Remember I have no affiliation with Peloton and am not a coach but love Power Zone training.

Peloton - The image from the Peloton Instagram is showing a real customer celebrating their 100th ride. This century ride is a moment of celebration for that rider, and it shows them in Peloton apparel, at home and on their bike. This photo gives the message of support, lifestyle and celebration. This photo is well received by the audience who congratulate and celebrate with them. It has over 8000 like and from reading the comments there is a real sense of community within the people who commented. This is also a subtle advertisement for the bike, the clothing and the lifestyle of a Peloton rider. It leaves a sense of “ I could do that, or be like them” which is a big sales technique that Peloton use as they focus on the people and the lifestyle, rather than the product.

Starbucks - The image from the Starbucks Facebook page shows a Store Manager Kim, and discusses their sustainability efforts, particularly their ‘Return Cup’ program. This sends a message of care, a focus on the environment and gives a ‘behind the curtain’ look at a real SB employee. It is received well as it has 2600 likes, 102 shares and over  980 comments. Starbucks is very good at replying to each comment - both positive and negative. The comments are of support for SB and the program itself but are also mixed with negative comments about the brand and or some of their services, including this “Return Cup” program so soon after the pandemic.