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X Corp faces Dutch privacy class action over MoPub data trading
Make way for another Dutch class action privacy damages lawsuit — this one targeting the company formerly known as Twitter (now X Corp); and MoPub, the mobile ad platform it used to own (before selling it to AppLovin at the start of last year), which is accused of “illegal trafficking” of millions of app users’ […]
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Grindr GDPR Fine Adjusted to $7.1 Million Following Review
Grindr GDPR Fine Adjusted to $7.1 Million Following Review
European regulators say they have adjusted the fine against Grindr to $7.1 million after learning more about their finances. (more…)
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Grindr Faces $11.7 Million Fine for Selling Personal Information
Grindr Faces $11.7 Million Fine for Selling Personal Information
Gay dating site, Grindr, is facing an $11.7 million fine in Norway. This after they allegedly sold personal information without authorization. Continue reading
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Criteo, MoPub partner to scale in-app native ads on mobile
Criteo, MoPub partner to scale in-app native ads on mobile
Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform.
By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In…
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AdExchanger | MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniform... Continue reading » The post MoPub Bakes Viewability Measurement From IAS And Moat Into Its SDK appeared first on AdExchanger.
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Publicité : IPinYou arrive aux États-Unis en s’alliant avec MoPub (Twitter)
Encore peu connue en Occident, IPinYou est pourtant la plus puissante plateforme d’achat de publicités programmatiques en Chine. L’entreprise dirigée par Grace Huang a décidé de s’implanter aux Etats-Unis avec l’ouverture d’un bureau à Washington et surtout la conclusion d’un accord avec MoPub. Rachetée par Twitter en 2013 pour 350 millions de dollars, MoPub est une adexchange, un spécialiste de la distribution de publicités sur mobiles qui propose également un système d’enchères en temps réel.
Dans l’esprit d’IPinYou, ce partenariat sera gagnant-gagnant. D’une part, il va permettre aux marques et annonceurs nord-américains de toucher les consommateurs chinois via sa plateforme. D’autre part, les marques et annonceurs chinois vont pouvoir s’adresser aux consommateurs américains sur mobiles grâce à MoPub. Selon AdAge, IPinYou n’a pas non plus exclu l’acquisition d’une régie ou d’une plateforme technique de distribution de publicités. (Eureka Presse)
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Publicité : IPinYou arrive aux États-Unis en s’alliant avec MoPub (Twitter) was originally published on JDCHASTA SAS
Twitter adds Unity support to its mobile development toolkit
Game developers with a love for Unity and social networking just got a little present: Twitter has announced Unity support for its mobile software development toolkit. For most of us, this simply means looking forward to more mobile games with Twitte...
Original post: Technabob
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