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Akamai joins hands with MX Player to offer Indian audiences a seamless digital experience

MX Player has partnered with Akamai Technologies, the intelligent edge platform for securing and delivering digital experiences, to provide its increasing user base in India with seamless digital experience. Earlier in the year, MX Player was ranked by App Annie as the No. #1 streaming app in India and the onset of the pandemic saw the platform witness not just a massive boost in viewership, but…

EXCLUSIVE | Bipin Pandit, COO – The Ad Club, Mumbai: Unprecedented year, new precedents [Year-Ender 2020]

Bipin Pandit, Chief Operating Officer – The Advertising Club Mumbai, is the man who, for close to two decades now, has been keeping India’s biggest and most important Ad Club, the one in Mumbai, ticking along smoothly.  He now looks back at ‘the worst year for everyone across the globe’ in this exclusive Year-Ender, which also speaks of new beginnings and precedents from an unprecedented year.…

‘Yaha aapki Aawaaz Degi Pehchaan’ says Smule Mirchi Cover Star season 3

After the success of its first 2 seasons, Smule Mirchi Cover Star is back with a bang for season 3. Smule the social singing app permits you to participate in the contest with just a click of a button. This opportunity is perfect for those who want their talent to shine, as they can participate from the comfort of their home. Contestants from all over India can simply download the app and send in…

Arjun Goswami joins Cyril Amarchand Mangaldas as Director – Public Policy Practice

  Arjun Goswami has joined Cyril Amarchand Mangaldas as Director – Public Policy Practice. He will be heading the Firm’s public policy practice across offices and will be based at Mumbai and New Delhi. Before joining the Firm, he was with Asian Development Bank (ADB), Manila, Philippines as a Chief, Regional Cooperation and Integration Thematic Group (RCI) from 2009 and with ADB since 1996. As a…

Rahat Fateh Ali Khan’s song ‘Zaroori Tha’ crosses 1bn views on YouTube

The musical legend, Ustad Rahat Fateh Ali Khan’s song ‘Zaroori Tha’ has been receiving many accolades from the time of its release and has now crossed the highly coveted 1 Billion Video Views mark on YouTube, a remarkable achievement for a Non-Film Song. Produced By Salman Ahmed, ‘Zaroori Tha’ was released 6 years ago, with the music video beautifully directed by Rahul Sud. The song featured…

Plutus Wealth & its associates acquires Nazara Technologies shares worth INR 500cr

Nazara Technologies Limited (Nazara), an India based gaming, sports media and gamified early learning company today announced that Plutus Wealth Management LLP & its associates have acquired shares worth over INR 500 Cr in Nazara from WestBridge Ventures II Investment Holdings, a fund managed by WestBridge Capital in a secondary transaction between the parties. This transaction marks the complete…

The Butterfly Effect Studio acquires ten new accounts during Covid

Mumbai-based creative shop, The Butterfly Effect studio has bagged as many as 10 new clients in the last few months despite the ongoing crisis of Covid19 lockdown, restrictions, and poor business sentiments, informs Pooja D. Gada, Co-Founder. Pooja D. Gada, Co-Founder,The Butterfly Effect studio, said, “The consequence of lockdown has led to a sudden rise in branding and digital marketing, as per…

Bhuvan Bam expands his merchandising brand, launches Youthiapa 2.0

Everyone is hoping that 2021 will bring relief and it is more important than ever. Taking a big leap, Bhuvan Bam has launched Youthiapa 2.0, Bam’s Youthiapa.com has been one of India’s most prolific home-grown merchandising brands. The house of BBkiVines’s official merchandise seems to not want to rest on past laurels. Youthiapa 2.0 is an incubator for the young and driven youth of today, to…

Nail Polish, Kaagaz, WTFry and more on ZEE5 Global’s Jan 2021 line-up

ZEE5 Global,  announced its line-up of content to kickstart the new year with a bang. Raising the curtains on 2021 on January 1, the much-anticipated ZEE5 Original Nail Polish takes us on a hypnotic journey of the uncertainties of the human mind. Nail Polish features an ensemble cast including Arjun Rampal, Manav Kaul, Ranjit Kapoor, and Anand Tiwari.  On January 7, a satirical comedy, ZEE5…

Subscription-based model to bridge the viewer appetite: Times Network’s MK Anand on key industry trends

2020 was an unpredictable year but also presented a definitive opportunity to rethink and reimagine our businesses and lives. It is imperative for the broadcast players to understand these changing patterns and adopt new strategies and agile approaches for content development, aggregation, and delivery. Key trends for the broadcast industry in 2021 as envisioned by MK Anand, MD & CEO, Times…

The novel coronavirus pandemic has upended businesses across the world resulting in dwindling revenues across several industries. However, amidst the most challenging of circumstances, CarWale, has reported an accelerated overall growth of 33% as compared to pre – Covid levels. With evolved consumer behavior laying impetus on personal mobility and driving this change, the automotive industry is…

BharatPe names Sumeet Singh as General Counsel & Head – Corporate Strategy

BharatPe, India’s leading financial services company for merchants, today announced the appointment of Sumeet Singh as the ‘General Counsel and Head- Corporate Strategy’. The appointment will further bolster the leadership team at BharatPe, which currently is a mix of renowned professionals across industries. Sumeet Singh is a seasoned legal professional with 10+ years of experience across…

Standing true to its objective to provide an uninterrupted and convenient television viewing experience, Dish TV India Limited, India’s leading DTH Company has launched a new ‘Scan to Help’ feature for its DishTV subscribers. Executed and conceptualized by the first runner-up team of Dish-a-thon 2020 (which happens to be an in-house team- Team DishTV), the ‘Scan to help’ feature is available on…

Team Pumpkin to handle digital marketing for the Malaysian Insurance Institute

Team Pumpkin, a full-service digital marketing agency, has acquired the digital mandate for the 52-year-old non-profit organisation, The Malaysian Insurance Institute (MII). Established in 1968, MII is the leading professional body and education institution for the Malaysian insurance industry. Shalini Pavithran – Chief Executive Officer, The Malaysian Insurance Institute (MII), said, “We’re…

Chrome DM’s  4-year OTS study says Republic TV had highest availability amongst English News brands in Urban India

Amid the clouds of dust in the wake of the ongoing investigation into the alleged TRPs-fixing, Republic TV has reached out to Chrome DM for an OTS (Opportunity To See) analysis over the last 4 years (2017-2020) within the Indian Television Market. Remember, Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence, and as of September 2017, it has a team of more…